Richard Scase Talks for the First Time since the Release of His Book At The European Market Research Event

The top marketing and market research professionals
internationally will convene in central London for the 1st Annual
European Market Research Event. The European Market Research Event
taking place November 13-16, 2006 is the leading market research event
in Europe bringing together corporate practitioners from 60 different
companies, 10 different industries, and 14 different countries to
share methods, insights, and actionable deliverables. The event will
be focusing on showing the business value of market research and
consumer insights.

Professor Richard Scase, one of Europe's leading speakers on
business and innovation, will deliver a keynote address at The
European Market Research Event on Monday, Nov. 13. With the release of
his latest book, "Global Remix and the New Business Playlist" in early
November, this will be the world's first opportunity to hear Professor
Scase talk about his latest ideas. He is prepared to draw from his
greatest insights and incorporate his new ideas to provide a fresh
approach to understanding the need for information gathering and
innovation in order to compete in a constantly evolving global
economy. Professor Scase will personally sign purchased copies of his
latest book at the event.

Other headline speakers at the event include James Surowiecki,
best-selling author of "Wisdom of Crowds" and Peter Fisk, author of
"Marketing Genius"; John Kearon, CEO of Brainjuicer; Mark Jones, UK
Managing Director of Lastminute.com; and Nick Bonney, Market Insight
Director. Orange.

The impressive roster of speakers, including the large contingency
of corporate practitioners, separates this event from all others out
there. Leaders from top customer-focused companies will also be
featured including: Barclays Bank, British American Tobacco, CNBC
Europe, Dunnhumby, Eastman Kodak, IBM UK, Intel, LEGO, Lufthansa,
Marks and Spencer, McDonald's Europe, Nokia, Proctor and Gamble, O2,
Swisscom Innovations, Unilever, Vodafone, and more!

The conference is co-chaired by Anne Kirah, Senior Design
Anthropologist, MSN Microsoft and Christian Madsbjerg, Director, Red
Associates. Ann was recently interviewed and published on the MSNBC
website in an article about email losing ground to IM and text
messaging. As a cutting-edge industry leader Anne will also be sharing
insights from her ethnographic work with MSN/Microsoft on Monday
November 13th. Having worked with Anne as well as professionals from
Intel, Nokia, and several other leading companies, Christian Madsbierg
will discuss his latest projects and provide insight into the
top-secret work being done in innovation in Denmark.

For more information about this exciting event, visit
www.euromre.com where you can also hear from Ed Keller, Professor
Patrick Barwise and Peter Fisk from the official podcaster,
Researchtalk UK (www.researchtalk.uk). The official blogging site run
by Mark Vanderbeeken from Experientia can be found at:
http://www.experientia.com/blog/euromre

IIR, the conference organisers expect a fantastic mix of
individuals from various industries and job functions. Registrations
are currently being accepted through the website (www.euromre.com) or
by telephone +44 (0)20 7915 5055 or by emailing
registration@iir-conferences.com. Group discounts are available.
Please mention your priority code when registering: M1855

About the Event Organizer

The Institute of International Research (IIR), the world's largest
business conference organization, has offices in 32 major cities
around the globe including New York, London, Paris, Frankfurt, Milan,
Stockholm, Amsterdam, Hong Kong and Sydney. IIR conference addresses
the areas of marketing, finance, insurance, pharmaceutical,
manufacturing and information technology. For more information, visit
www.iirusa.com