Forbes.com Launches the Total Guarantee Program

Forbes.com (www.forbes.com), home page for the world´s business leaders, announced today that the Company has launched an extension of its ground–breaking Brand Increase Guarantee with the introduction of "Total Guarantee", the first program to guarantee marketers a combination of reach, average frequency and ad effectiveness.

With the Total Guarantee, marketers can specify how many individuals within their target audience they want to reach and the average frequency with which they reach them at the outset of the campaign. During the course of the campaign, ad server logs will be audited for reach and frequency by a third party auditing firm such as Ernst & Young. After the campaign´s completion, ad effectiveness will be measured using the criteria set forth in Forbes.com´s Brand Increase Guarantee. A minimum spend of $1M over 90 days is required.

Forbes.com is the first and only Web site to guarantee advertising effectiveness for any sizable campaign on its site. The Brand Increase Guarantee, launched in 2003, offers marketers the opportunity to measure the impact of a campaign using an independent research firm. After the completion of an online media measurement program, if the marketer doesn´t see a statistically significant increase in one of four brand metrics - awareness, message association, brand favorability or purchase intent - Forbes.com will return the money. Marketers must commit to advertise a minimum of $150,000 over 60 days. To date, more than 100 companies have participated in the Brand Increase Guarantee.

"We´re very pleased to expand the Brand Increase Guarantee program to include guaranteed reach and frequency, the metrics that matter most to brand marketers and are standard for all major media except for the Web," said Jim Spanfeller, President and CEO of Forbes.com. "With Total Guarantee, Forbes.com promises to deliver traditional media buying metrics with the added accuracy and accountability that the Web affords, along with a guarantee to enhance brand metrics."

For more information on Total Guarantee and Brand Increase Guarantee, please visit: www.forbes.com/adinfo.

About Forbes.com

Forbes.com (www.forbes.com), home page for the world´s business leaders and the No. 1 business news source in the world, is among the most trusted resources for senior business executives, providing them the real–time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 4,000 articles, delivering the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows. Forbes.com is part of Forbes Digital, a division of Forbes Media LLC. Forbes.com and affiliated properties - ForbesAutos.com, ForbesTraveler.com, Investopedia.com, RealClearPolitics.com, RealClearMarkets.com, RealClearSports.com, Clipmarks.com and the Forbes.com Business and Finance Blog Network - together reach nearly 40 million business decision makers each month.