SkyeTek Opens European Headquarters to Expand Sales Channels for ETSI Compliant RFID Reader Modules and Software

28/09/2006 - 11:19

SkyeTek, Inc., the leading provider of embedded RFID reader
technology, today announced the creation of its sales headquarters in
Amsterdam, The Netherlands, responsible for covering Europe, the
Middle East, and Africa (EMEA). Over the past few months, SkyeTek has
announced the availability of two globally compliant reader modules -
the M9 UHF SkyeModule and the M2 HF SkyeModule. As a result, the
company's sales in Europe and Asia-Pacific have more than doubled for
the second consecutive year, marking the emergence of overseas markets
as significant growth areas for SkyeTek.

SkyeTek's first channel partner in Europe is Meshed Systems, a
leading RFID solutions provider based in Munich, Germany. Meshed has
been a SkyeTek value added reseller (VAR) for several quarters and
will continue to cover Germany, Austria, and Switzerland under the
purview of SkyeTek's EMEA sales organization.

"Meshed Systems focuses exclusively on RFID and deals with
sophisticated customers in both HF and UHF applications," stated
Michael E. Wernle, President of Meshed Systems. "Consequently, we
require a robust, ETSI compliant product line that allows us to offer
our customers the best value proposition for their unique application,
regardless of frequency, protocol, or tag. We chose SkyeTek's Advanced
Universal Reader Architecture (AURA) because it gives our customers a
robust reader platform with an attractive ROI while allowing us to
focus our sales and support efforts around one platform."

Mark Troyer, Sales Director, will head up SkyeTek's EMEA sales
operations as the company looks to expand its footprint across Europe
and beyond. Troyer joins SkyeTek from Jabber where he led the
expansion of European sales channels for Jabber's enterprise instant
messaging platform. He has also held several executive sales and
marketing positions at Lucent, Network Associates, Novell, and Sun
Microsystems. Troyer earned an MBA from the American Graduate School
of International Management (ie, Thunderbird) and a dual degree, BS in
Computer Science and BA in French, from the University of Colorado,
Boulder.

"Europe has been a significant growth region for us and projects
to be a very large RFID reader market driven by embedded applications
in anti-counterfeiting, smartcard payments, and item-level inventory
management," said Chris R. Turner, EVP of Sales and Business
Development, SkyeTek. "Mark has a long and very successful track
record of growing European sales channels for technology-based
companies. We are very fortunate to have a seasoned sales executive at
the helm of our expansion in EMEA."

SkyeTek offers its technology to OEMs, systems integrators, and
distributors as reader modules (which come with ReaderWare included)
or ReaderWare software licenses. Licensing provides customers with
access to ReaderDNA reference designs, allowing them to integrate the
technology directly into their product design and realize 40 to 70
percent cost savings versus a typical reader module.

About SkyeTek, Inc.

SkyeTek, Inc. develops reader technology that enables the
pervasive adoption of RFID as an embedded feature in existing
products. Customers use SkyeTek's technology to create new
applications for their product lines in areas such as
anti-counterfeiting, configuration management, consumables
authentication, item-level inventory, patient safety, patron
management, contactless payment, and mobile data collection. SkyeTek
specifically designed AURA to serve as the multi-frequency, universal
reader architecture for embedded RFID applications. AURA's common
architecture disaggregates the RFID reader into a ReaderWare software
layer, optimized for broad tag support, reader intelligence and easy
application integration, and ReaderDNA hardware reference designs,
crafted to optimize read range / performance while exploiting Moore's
Law for gains in cost, space, and power efficiency. SkyeTek offers its
AURA-based products as either a SkyeModule or ReaderWare license,
which comes with access to ReaderDNA. Customers using SkyeTek
represent numerous vertical markets and range from mid-market
companies to Fortune 500 corporations. Based in Westminster, Colorado,
USA, SkyeTek sells exclusively through OEMs, systems integrators, and
distributors. For more information about SkyeTek, visit
www.skyetek.com or call 720-565-0441.