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Dial ''M'' for Mobile Music: Innovative New Mobile Service from Mercora Transforms the Motorola Q and Any Windows Mobile 5.0 Phone into a High Fidelity Wireless Music Player


    Mercora, Inc. today announced the availability of the first mobile
    music service, Mercora "M," which transforms Microsoft (Nasdaq:MSFT)
    Windows Mobile 5.0-based Smartphones and Pocket PC phones -- including
    the Motorola Q, Samsung SGH-i320 and Palm Treo 700wx -- into
    high-fidelity wireless music players.

    By installing the mobile application, Mercora M gives people
    "on-the-go" access to their complete digital music libraries on their
    PC's so they can listen anytime, anywhere from their mobile phones. In
    addition, M users can tune in to up to five of their friends' and
    family members' music collections and discover new artists and groups
    from around the world through social radio, which gives them access to
    more than 100,000 channels -- searchable by artist or genre -- over
    mobile 3G networks. The M is available as a free preview for all
    Windows Mobile 5.0 users worldwide.

    "The Mercora M represents the next big step in mobile music
    enjoyment," said Rob Enderle, principal analyst for the Enderle
    Group. "The only device that can take the market away from the Apple
    iPod rapidly -- because it is more common -- is the cell
    phone. Mercora M represents the most aggressive technology to date for
    turning a 3G cell phone into a replacement for the iPod."

    Chris Shipley, executive producer of DEMO, said: "The Mercora M
    will drive convergence in mobile phones and bring portability and
    flexibility to digital music download and discovery. The breadth,
    depth and fidelity of music delivered by the M is breathtaking."

    The Mercora M service and patent-pending Mercora mPhone(TM)
    technology provides users with:

    -0-
    *T
    -- Over-the-air access to music library(1)
    Wireless access to their entire digital music library,
    transforming the device into an always-on, always-synced wireless
    music player.

    -- Socially networked listening(1) (coming soon)
    The ability to wirelessly access and listen to the music
    collections of up to five friends and family members.

    -- Access to the largest mobile radio service
    More than 100,000 commercial-free, dynamically programmed channels
    that are searchable by artist or genre. Genres include
    Alternative, Classical, Hip Hop, Jazz, Pop, and Rock as well as
    highly-customized subgenres such as 1920's Blues, Arena Rock,
    Bhangra, British Folk-Rock, Contemporary Flamenco, Italian Pop,
    New York Underground Rap, Political Reggae, and Rai.

    -- Brilliant high-fidelity sound
    CD-quality sound through the implementation of a highly-optimized
    version of Ogg/Vorbis, an open source media encoder that provides
    brilliant sounding audio over even the most congested 3G
    networks.

    -- Stereo Bluetooth support
    Wired and wireless headphone support via Bluetooth; stereo
    Bluetooth A2DP profiles allow for simple integration with
    supported in-car, in-house and wireless headsets.
    *T

    "The Mercora M represents a seminal shift in the way music can be
    delivered to people on their mobile phones," said Srivats Sampath,
    president and CEO of Mercora. "The popularity of Smartphones like the
    Motorola Q coupled with the broad proliferation of mobile broadband
    networks worldwide provides us with the ideal environment for building
    the optimal mobile music solutions based on the mPhone technology."

    Pricing and Availability

    Starting today and available through October 31, the Mercora M is
    offered as a FREE preview for Windows Mobile 5.0 users worldwide.

    After the free preview period, Mercora M will be available at an
    introductory price of $4.99/month. Subscription packages for the M are
    as follows: $29.99 for six months, $49.99 for a year, and $99.99 for a
    two-year subscription.

    Consumers can download and install the service today directly from
    this URL: http://www.mercora.com/M.

    Press and reviewers can download high-res product pictures and
    background material from this URL: http://www.mercora.com/press/M.

    Device and Network Compatibility

    Mercora M is optimized for a broad range of Windows Mobile
    5.0-certified Smartphones and mobile devices from manufacturers such
    as Motorola (NYSE:MOT), Samsung, Palm (Nasdaq:PALM), HP (NYSE:HPQ),
    i-Mate, HTC and Asus and support for 3G and higher mobile broadband
    networks such as Edge, EVDO, HSPDA and Wi-Fi.

    (1) Requires free download of Mercora M for desktop. Socially
    networked listening functionality will be available after the Free
    Preview period.

    Mercora, Inc.

    Mercora's mission is to create the world's largest social radio
    network by cataloging and organizing the world's music and audio
    content and making it universally searchable and legally listenable
    for everyone. Mercora (www.mercora.com) is headquartered in Santa
    Clara, CA.