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Intel to Pay up to $1 Million Bounty for Sexy, Small, Stylish PCs



    Intel Corporation is challenging PC designers and manufacturers to
    think sexy, stylish and small as they design the next generation of
    home PCs optimized for multimedia entertainment and powered by
    Intel(R) Core(TM) 2 Duo processors.

    Looking to evolve the "big, beige box" and help bring to market
    more stylish, small, quiet and cool-running PCs perfect for any room
    in the home, Intel announced the Intel(R) Core(TM) Processor
    Challenge. The contest will award up to $1 million in prizes to the PC
    designer and manufacturer that designs and builds the smallest and
    most stylish home PCs powered by Intel(R) Viiv(TM) technology, Intel's
    premium brand for in-home, media-optimized PCs featuring an Intel Core
    2 Duo processor. Systems will be evaluated on attributes of style,
    acoustics, functionality and features.

    "Our intent with the Intel Core Processor Challenge is to think
    outside of the box -- think sexy, small and sleek PCs optimized for
    multimedia entertainment -- and we're putting our money where our
    mouth is," said Eric Kim, vice president and general manager, Intel's
    Digital Home Group. "Consumers today make home PC purchase decisions
    based on more than just price and features; they also consider the
    size, shape and style. Ultimately we want to see more stylish and
    smaller PCs that have the performance and power efficiency thanks to
    Intel Core 2 Duo processors, as well as the essential multimedia
    capabilities that Intel Viiv technology delivers, making them a great
    entertainment system for any room in the home."

    The Intel Core Processor Challenge is open to PC designers and
    manufacturers worldwide. Intel will award the grand prize winner with
    up to $300,000 to help enable the mass production of the winning
    system and $400,000 for co-marketing activities with Intel around the
    winning system. The first-place winner will receive up to $300,000 to
    help enable the mass production of their winning system.

    Systems submitted for the challenge will be rated early next year
    by a distinguished panel of judges, including IDEO Founder and
    Chairman David Kelley, PC Magazine Chief Content Officer Michael
    Miller, Intel President and CEO Paul Otellini, and GQ magazine
    Associate Editor Kevin Sintumuang. Collectively, the panel brings
    expertise in technology, design and style. The winner is expected to
    be announced at the Intel Developer Forum scheduled for March 20-22,
    2007 in San Francisco.

    Companies may submit up to five different and original designs
    based on Intel Viiv technology with Intel Core 2 Duo processors for
    the Intel Core Processor Challenge. Intel Core 2 Duo processors have
    two cores -- or computing "brains" -- that can handle multiple tasks
    in less time while consuming less power, which has a major impact on a
    PC's size, shape, power requirements and noise.

    When combined with Intel Viiv technology, these dual-core chips
    improve viewing and playing back high-definition video, speed up
    conversion of songs into a digital format so they can be uploaded onto
    an MP3 player, and compress personal videos in less time.(1) These
    processors also can operate smoother when multiple applications are
    running or when multiple people are using the same PC. For example,
    Dad can easily play a high-definition video while at the same time
    convert and stream a different video that his son wants to watch from
    the same PC to a digital media adapter connected to the TV in another
    room. Mom can even still record her favorite TV show in the background
    to watch at a later time without upsetting her husband and son's
    activities.(1)

    Systems submitted for the challenge must be fully functional and
    cannot be in the market prior to March 2007. More information on the
    Intel Core Processor Challenge, including contest rules, is available
    at www.intel.com/idf/corechallenge.htm.

    About the Intel Developer Forum

    IDF, now in its 10th year, is the premier global technology forum
    for hardware and software developers to confer on Intel-based
    platforms, technologies and solutions, and the new usage models they
    enable. Visit www.intel.com/idf for more information.

    Intel, the world leader in silicon innovation, develops
    technologies, products and initiatives to continually advance how
    people work and live. Additional information about Intel is available
    at www.intel.com/pressroom.

    (1) Verified services will vary, and content restrictions may
    apply. Wireless and network performance varies with specific hardware
    and software configurations, usage, and environmental interference.
    Use a wired connection for improved performance with video and other
    media. May require TV tuner card and/or remote which may be sold
    separately. Instant on/off feature works after initial boot, when
    activated. See www.intel.com/go/viiv_info for more information.

    Intel, the Intel logo, Core and Intel Viiv are trademarks or
    registered trademarks of Intel Corporation or its subsidiaries in the
    United States and other countries.

    -- Other names and brands may be claimed as the property of
    others.