EA to Showcase Holiday Line Up on the Xbox 360

Electronic Arts (NASDAQ: ERTS) announced today its holiday line up
of EA(TM) and EA SPORTS(TM) branded games for the Xbox 360(TM). EA's
most popular franchises will be on show at Microsoft's X06 event in
Barcelona, offering hands-on next generation gaming for an audience of
international media. EA will showcase consumer favorites including
FIFA 07, Need for Speed(TM) Carbon, Tiger Woods PGA TOUR(R) 07, NBA
LIVE 07, NHL(TM)07, Half Life 2 and SUPERMAN RETURNS(TM): THE
VIDEOGAME.

EA's line up harnesses the power of the Xbox 360 technology,
combining enhanced game play innovation and authentic animations for a
more emotionally-involving gaming experience. Consumers will be able
to take full advantage of the capabilities of Xbox Live, whether
challenging their opponents in online play or accessing real time
integration of sports and news updates while they play their favorite
sports games. Marketplace on the Xbox 360 will be the place for
consumers around the world to access the newest and freshest digital
content from EA, including game demos, product news or video content
from their favorite franchises. In October, FIFA fans will be able to
download a demo of FIFA 07 prior to the game's worldwide release only
through Marketplace on the Xbox 360.

"A year ago the industry inaugurated the next generation of video
gaming - this year the next gen gaming experience gets even better,"
said Jan Bolz, Vice President, International Sales and Marketing, EA.
"EA's 360 line up brings the innovation of our creative development
teams to players around the world, immersing them in deep, connected
game play experiences that truly signal the arrival of a new era of
digital entertainment."

Also on show at X06 under the Games for Windows brand will be Rail
Simulator.

Media can find screenshots of the games at http://info.ea.com.
Broadcast quality footage of these titles can be accessed via
www.thenewsmarket.com/ea

EA SPORTS(TM)

FIFA 07

FIFA 07 on the Xbox 360(TM) heralds the start of the next
generation of football gaming with the dynamic new EA SPORTS(TM)
engine and all-new gameplay. Moving away from the traditional
animation-based game engine, raw physics and data now drive the
action, creating true-to-life movement, an unprecedented level of
responsiveness and the most advanced visuals seen in a football game.
For the first time ever the ball is alive with its own independent
physics, resulting in truly unpredictable gameplay. Now any type of
pass or shot is possible and goals feel natural and unique. The new
engine creates a wealth of data, including never-before-experienced
real-time player analysis that gives you the power to make real
tactical decisions when managing your players. Partner the new engine
with the most innovative and extensive online feature sets to date,
with 4 v 4 and streaming real world news, FIFA 07 truly blurs the
lines between videogames and reality.

NBA LIVE 07

Building upon the depth and authenticity that the NBA LIVE
franchise has delivered for more than a decade, this season the game
will once again revolutionize basketball gameplay. With new moves that
are matched only by the game's stunning visuals, players will be given
more control than they ever imagined with the all new EA SPORTS(TM)
Total Freestyle Control. This year NBA LIVE 07 will partner with the
worldwide leader in sports to deliver more ESPN content in-game while
you play. Developed at EA Canada, NBA LIVE 07 will be available on the
Xbox 360 and Xbox(R) videogame system from Microsoft, the PlayStation3
and PlayStation(R)2, and PSP(R) handheld entertainment system and PC
this fall.

Need For Speed(TM) Carbon

Delivering the next generation of adrenaline-filled street racing,
Need for Speed Carbon will challenge players to face the ultimate
driving test on treacherous canyon roads. What starts in the city is
settled in the canyons as Need for Speed Carbon immerses you into the
world's most dangerous and action-packed style of street racing. You
and your crew must take on your opponent in an all-out war for the
city - risking everything to take over your rivals' neighborhoods, one
block at a time. As the police turn up the heat, the battle ultimately
shifts to Carbon Canyon, where territories and reputations can be lost
on every perilous curve. Need for Speed Carbon delivers the next
generation of customization giving you the power to design and tweak
your crew's cars in every way using the ground-breaking new
Autosculpt(TM) technology. Represent your car class, your crew, and
your turf in Need for Speed Carbon, a revolution in racing games.
Developed by EA Black Box in Vancouver, Need for Speed Carbon will be
available for the Xbox 360, PlayStation3, and Wii(TM) as well as the
PlayStation2 console, Xbox, Nintendo GameCube(TM), Nintendo DS(TM),
Game Boy Advance(TM), PSP system, PC, and mobile this fall.

NHL(TM) 07

EA SPORTS(TM) originally pioneered the Golden Age of hockey
videogames in the 1990s, and this year heralds in the next generation
with the most intuitive and authentic hockey experience to date.
Powered by advanced gameplay, NHL 07 features new responsive controls
and photo-realistic graphics. Players take complete command over every
movement on the ice without ever taking their hands off the analog
sticks. A revolutionary new Skill Stick system is an intuitive
gameplay scheme that delivers an unparalleled sense of on-ice speed
and control. Using the left stick to direct the lower body, and the
right to control the upper, gamers will reach a level of fluidity only
experienced on the ice. Skate into the zone and glide around your
defenders while bringing your stick across your body and drawing it
back to fire a slapshot - all without touching a button. NHL 07 is
available now for the PlayStation2 console, the PSP system, Xbox 360,
Xbox and PC.

Tiger Woods PGA TOUR(R) 07

Tiger Woods PGA TOUR 07 breaks new ground by offering more
content, advanced features and breakthrough technology. In its latest
instalment, Tiger Woods PGA TOUR(R) 07 brings realism and emotion to
the golf course like never before, while players see and hear the
crowds around them with enhanced playing environments. Tiger Woods PGA
TOUR(R) 07 is packed with new content, including 21 new courses and 50
golfers on current gen. Course content doubles on the next gen
platforms and the all new UCAP technology makes Tiger more realistic
than ever. The PSP version allows players to challenge the world's top
golfers at home or on the go. Developed by Electronic Arts Redwood
Shores, Tiger Woods PGA TOUR 07 will launch worldwide in October on
the Xbox 360. It is available now in Europe on the Xbox, PlayStation2
console, PSP system and PC and will ship on these platforms across
North America in October. A PlayStation3 console version is scheduled
to ship later this fall.

EA(TM)

Half-Life 2

Half-Life(R) 2 for the Xbox 360 is the entire award-winning single
player game together with the first two episodes of the continued
story. Research scientist Gordon Freeman finds himself on an
alien-infested Earth being picked to the bone, its resources depleted,
its populace dwindling. Freeman is thrust into the unenviable role of
rescuing the world from the wrong he unleashed back at Black Mesa. And
a lot of people - people he cares about - are counting on him.

SUPERMAN RETURNS(TM): THE VIDEOGAME

SUPERMAN RETURNS(TM): THE VIDEOGAME challenges players to master
Superman's unrivaled powers to save Metropolis. Based on 60 years of
DC Comics and the hit motion picture, SUPERMAN RETURNS(TM): THE
VIDEOGAME creates the ultimate open-world super hero experience. As
the Man of Steel(TM), you'll hone your unworldly super powers such as
Flight, X-Ray Vision and Freeze Breath to fight villains that only
Superman(TM) can defeat. SUPERMAN RETURNS: THE VIDEOGAME will be
available on the Xbox 360, the PlayStation 2 console, Xbox, the PSP
system, Nintendo DS and Game Boy Advance this fall.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the company develops, publishes, and
distributes interactive software worldwide for videogame systems,
personal computers and the Internet. Electronic Arts markets its
products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS
BIG(TM) and POGO(TM). In fiscal 2006, EA posted revenue of $2.95
billion and had 27 titles that sold more than one million copies. EA's
homepage and online game site is www.ea.com. More information about
EA's products and full text of press releases can be found on the
Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and Need for
Speed are trademarks or registered trademarks of Electronic Arts Inc.
in the U.S. and/or other countries. Official FIFA licensed product.
The FIFA Logo (C) 1977 FIFA TM. Manufactured under license by
Electronic Arts Inc.

The NBA and individual NBA member team identifications used are
trademarks, copyrighted designs, and other forms of intellectual
properties of NBA Properties, Inc. and the respective NBA member teams
and may not be used, in whole or in part, without the prior written
consent of NBA Properties. NHL is a registered trademark and the NHL
Shield is a trademark of the National Hockey League.

NHL and NHL team marks are the property of the NHL and its teams.
SUPERMAN and all related characters and elements are trademarks of and
(C) DC Comics.

(06)

PlayStation and PSP are registered trademarks of Sony Computer
Entertainment Inc. Microsoft, Xbox and Xbox 360 are either registered
trademarks or trademarks of Microsoft Corporation in the U.S. and/or
other countries. GAME BOY ADVANCE, NINTENDO GAMECUBE AND THE NINTENDO
GAMECUBE LOGO ARE TRADEMARKS OF NINTENDO.