Humanitarian Music Artist Nassiri Aims to Change the World One Chorus at a Time

Fashion mogul and international singer, composer and peace
advocate Fred Nassiri announced today that he will kick off his
worldwide peace initiative Sunday, September 24th with a 12-country
video shoot (Sept. 24-Oct. 12) for his epic peace Anthem "Love Sees No
Color."

Filming in Egypt, Israel, Russia, Germany, Spain and the United
States, and other locations to be announced, his crew will use local
directors and local children at some of the world's most inspiring and
meaningful locations, including the Pyramids, Brandenburg Gate and the
Statue of Liberty.

Nassiri will sing the "Love Sees No Color" chorus in 12 different
languages, bringing together children from numerous races, countries,
creeds, religions and colors. The tour will wind up in New York City
where Nassiri and children will be shooting in various locations
around the city.

The unforgettable chorus of the song, which in English reads:
"Love sees no color, no race, no religion / We are the same as the
rays from the sun / Love see no color, no race, no religion/ Only
through love can we live as one," will be sung in Portuguese, Russian,
Hebrew, Arabic, Chinese, French, Spanish, English, Hindi, Farsi,
Japanese and Italian.

The purpose of the video or "Cinematic Peace" as Nassiri calls it,
is to be used as a mechanism to create awareness of a much larger goal
- to spread the message of peace and harmony to the world through the
power of music.

Director Lawrence Jordan and Nassiri have also looked beyond the
current tour to complete their vision. They will use local directors
and video crews in China, Australia, Japan, India, Brazil, South
Africa and Iran at locations that include The Great Wall of China, Taj
Mahal and the Australian outback. Of special note, throughout the
filming of the video, each local director, based on a general set of
parameters, will film the chorus of the song (in English and their
native language) through their own eyes, thus creating something that
inspires peace from the "inside out."

Nassiri, who originally built his fortune as a fashion magnate and
one of the USA's largest wholesalers of designer labels to mass
merchandisers, plans to donate all the profits from the sale of the
"Love Sees No Color" single to charities around the world through his
501(c)(3) non-profit "Love Sees No Color" Foundation.

Of his mission, Nassiri states, "This is a humanitarian effort and
passion. Music is my mission and my message is love. The music and
message are intended to transcend all ages, genders, races and
religions to help create a harmonized, peaceful world. I truly feel
with all my heart that where there is love there is compassion, where
there is compassion there is harmony, where there is harmony there is
peace."

The always humble Nassiri has involved himself in countless other
philanthropic missions, which he has never publicized. In the last 3
months alone, he made a $100,000 donation to the Nelson Mandela
Children's Fund and visited with Nelson, Winnie and Zindzi Mandela. In
addition, he adopted a family with AIDS and their children in Soweto,
South Africa and the Haven House.

Nassiri's debut album, also titled "Love Sees No Color," will be
available in retail stores and at all online outlets for digital
download through Nassiri Music (his own independent record label) &
Navarre distribution on November 14th. The song "Love Sees No Color"
has already made an impact on U.S. radio - on September 18th it hit
U.S. Adult Contemporary and Triple A radio formats as the most added
single in America.

For more information on Nassiri, the "Cinematic Peace," his
worldwide humanitarian efforts and his music, visit
www.nassirmusic.com.