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Empresas y finanzas

Business Wire Enhances News Release Delivery


    Business Wire is the first news wire to distribute news via
    Extensible HyperText Markup Language (XHTML), it was announced today
    by Cathy Baron Tamraz, president and CEO of the company.

    XHTML is recognized as the industry standard language for online
    publishing and combines the best qualities of HTML (designed to
    display data) with XML (which describes the data). It is flexible for
    multiple platforms (net access via computers, cell phones or hand-held
    devices) and works on the current World Wide Web as well as the next
    generation (Web 2.0).

    "XHTML enables Business Wire members to stylize and optimize their
    news," said Tamraz. "This will enable PR and IR professionals to have
    more control of the look and feel of their news release."

    The most obvious features of XHTML are quite visible as they
    pertain to the formatting of a news release and include the ability
    to:

    -- Bold, italicize, underline text

    -- Control text alignment: centering headlines, for example

    -- Utilize bullet points

    -- Embed SmartLinks (hyperlinked keywords/anchor text)

    -- Superscript/subscript text and footnote marks

    -- Support wider financial tables

    -- Create subhead headlines

    -- Support unique language font characters

    -- Support special font characters

    Another benefit of XHTML is its relationship to content
    optimization. Search Engine Optimization (SEO) professionals recommend
    stylizing content as one part of improving visibility on the web.
    Adding a few well placed, pertinent SmartLinks and including bolded
    text when applicable are two such methods cited by these experts.

    All a Business Wire member has to do to take advantage of the
    XHTML newsfeed is simply format the styles and SmartLinks in a word
    processing, spreadsheet or other application and submit it via
    Business Wire Connect. The accepted styles then will be transmitted
    over Business Wire. The $95 value for XHTML is currently being offered
    to Business Wire members at no charge.

    Business Wire XHTML newsfeeds display on sites that accept this
    format, such as BusinessWire.com and Google.

    About Business Wire

    Business Wire, a Berkshire Hathaway company, was founded in 1961
    by Chairman Lorry I. Lokey, veteran journalist and public relations
    executive. Cathy Baron Tamraz is president and CEO.

    The company's multi-channel delivery network, with access to some
    60 international and national news agencies, financial information
    providers and Web-based news services throughout North America,
    Europe, Asia, Latin America, the Middle East and Africa, provides
    real-time, simultaneous access to key audiences - the news media,
    trade publications, institutional and individual investors,
    business-to-business decision-makers and consumers.

    Business Wire electronically disseminates some 1,000 full-text
    news releases daily to the media, the Internet, online services and
    databases, and the global investment community in 150 countries in 45
    languages. Business Wire has 24 U.S. offices, Paris, Frankfurt,
    London, Brussels, Tokyo and Sydney offices, and reciprocal offices
    throughout the world. Additional information can be found at
    www.BusinessWire.com.