Mass Market Push Email Only Two Clicks Away; SEVEN's Latest Software Connects Users to Their Inbox in Less Than 5 Minutes

Consumers can now have push email up and running on
their phone within minutes. The latest version of SEVEN's Always-On
Mail makes it easier than ever before to keep up to date with personal
or work email, and paves the way for true mass market adoption of
mobile email services.
"As the adoption rate of mobile email increases and the technology
reaches mass market levels, operators will need to scale their
services rapidly. It is therefore essential that our software removes
any complexity for our operator customers and for their customers"
says Paul Hedman, COO, SEVEN. "Our latest version of Always-On Mail
meets these requirements. It brings to market the fastest installation
process of any mobile email service, and it is available on more
devices and through more operators than any other solution. All of
these benchmarks mean we hold the number one position in the
white-label mobile email market."
Two-click access is just one of a number of new features in
Version 5.2 of Always-On Mail. End-users can now have multiple work
and personal emails pushed to the same device with the multiple email
inbox feature, and each inbox retains the familiar look and feel of
Microsoft Outlook, Lotus Notes or Internet email.
The new version also brings added benefits to operators, all
designed to maximize consumer and enterprise adoption rates in the
retail market. Enhancements include simplified provisioning, delivery
and administration which help speed time to market, increase ARPU and
lower churn rates. Furthermore, Always-On Mail now has single client
architecture and a single relay server for all its products to
simplify administration and lower support costs for operators. This
makes the distribution and management of the software highly
efficient.
The range of mobile devices on which Always-On Mail is, or can be,
pre-installed is another major benefit to operators. Service adoption
rates of up to 35% have been achieved by SEVEN customers using this
method of service delivery. By combining pre-installation with
over-the-air provisioning and a white-label download site, operators
can reach out to any potential user via their device, the web or a PC.
Hedman concludes; "SEVEN's focus on the end-user and their needs
is making mass market mobile email a reality for our operator
customers. Whether business or consumer, people want a solution which
is familiar and easy to use, which is flexible to suit their
particular needs, and which is readily available from a local
provider. We have achieved this with the latest version Always-On
Mail, and it will be the foundation of the next phase of our growth."

About SEVEN

SEVEN is a global provider of software that enables mobile
operators, Internet email providers and service providers to offer
their subscribers secure, low-cost, real-time access to business and
personal email applications. SEVEN's software is specialized to meet
the unique needs and requirements of the Fortune 500 enterprise, the
small-to-medium organization, workgroups, individual professionals and
consumers. The SEVEN software supports all major device platforms,
including BREW, J2ME, Microsoft Windows Mobile, Palm OS and
Symbian-based phones, and currently ships on over 200 mobile phone
models manufactured by Hitachi, HTC, HP, Motorola, Nokia, Palm, Sanyo,
Samsung, Sony Ericsson and Toshiba. SEVEN is available today across
major international network standards, and has been chosen by 100
leading mobile operators and service providers worldwide including:
including Bharti, Cingular Wireless, Etisalat, Globe Telecom,
Hutchison, KDDI Corp., NTT DoCoMo, O2, Optus, Orange, Sprint Nextel,
Starhub, Telefonica Moviles, Telenor Group, Telkom Indonesia,
Vimpelcom and Yahoo!. SEVEN is headquartered in Redwood City, CA, USA,
with local offices around the globe. For additional information, visit
www.seven.com.
SEVEN is a registered trademark of Seven Networks, Inc. Always-On
Mail, Out of the Office, System SEVEN, SEVEN Personal Edition, SEVEN
Enterprise Edition, and SEVEN Server Edition are also trademarks or
service marks of Seven Networks, Inc. or its subsidiaries. All other
trademarks or trade names are those of their respective owners.