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Micro Device Display Consortium (MDDPC) Established to Publicize and Promote Growth of Micro Device Display Technology


    Four leading companies today announced that they have
    established the Micro Device Display Consortium (MDDPC) in order to
    widely publicize the features and advantages of Micro Device Display
    Projection Televisions (MDDP) among consumers, retailers, industry
    experts and the mass media. The new consortium is aimed at promoting
    the growth of MDDPs and boosting public awareness of the Technology.
    The four founding members of the consortium are: Arisawa Mfg. Co.,
    Ltd., Seiko Epson Corporation, Texas Instruments Incorporated and
    Victor Company of Japan, Limited (JVC).
    Moving forward, the four consortium founding members, in addition
    to 3M Company, Luminus Devices, Inc., Samsung Japan Corporation and
    SCRAM Technologies, Inc. as endorsing members, will seek to bring
    other firms into the consortium from related industries. The
    consortium will also undertake public relations activities to promote
    the spread of MDDP through various promotional activities. These
    activities will include preparing marketing materials for consortium
    members to share in promoting the common advantages of MDDP. In
    addition, the consortium will launch a new Web site
    (http://www.md-display.com) to provide information on MDDP. The
    consortium also plans to sponsor product demonstrations.

    (Future PR Activities)

    -- A call for consortium members (starting September 20th)

    -- Prepare and distribute a pamphlet that concisely summarizes
    the advantages and features of MDDP in positive language

    -- Prepare MDDPC shared promotional materials, promotional tools
    and Point of Purchase displays

    -- Launch a new MDDPC Web site that will include detailed
    descriptions and illustrations showing how MDDPs work and
    their advantages. The site will also contain information on
    MDDP products and key devices from consortium member firms, as
    well as relevant news and other product information.

    -- Acquire labeling for energy-efficient performance and add
    products to energy-efficient catalogs (for electric home
    appliances)

    DLP and the DLP logo are registered trademarks of Texas
    Instruments.