Primera(R) Announces World's Most Affordable, Automated CD / DVD Duplication and Printing System; Disc Publisher SE Sets New Price/Performance Benchmark for Publishing CDs and DVDs

Primera Technology, Inc., the world's leading developer
and manufacturer of CD/DVD duplication and printing equipment, today
announced its Disc Publisher SE (Bravo(TM) SE outside of Europe and
Scandinavia).
Instead of copying discs one at a time and then printing and
sticking labels, Disc Publisher SE automates the entire burning and
printing process. An advanced, sixth-generation robotic mechanism is
used to transport discs into the built-in Pioneer(R) DVR-111
DVD+/-R/CD-R recorder. After recording, each CD or DVD is individually
inkjet printed direct-to-disc in full-color at up to 4800 dpi
resolution. Up to 20 discs per job can be produced automatically and
hands-free.
Typical users include marketing, public relations, engineering and
training departments, churches, film and video producers, photography
studios, music groups, schools, government agencies as well as other
companies and organizations that have a need for in-house production
of CDs and DVDs. Virtually any digital information can be recorded,
including audio, data, video, photos and more.
Disc Publisher SE attaches to any PC running Windows(R) 2000/XP
through its high-speed USB 2.0 interface. Disc Publisher SE comes
equipped with PTPublisher(TM) SE duplication software. Developed by
Primera specifically for Disc Publisher SE, PTPublisher SE offers a
complete, professional disc duplication solution that is easy to use.
A professional labeling software program called SureThing(TM) CD
Labeler Primera Edition is also included for graphic design.
Disc Publisher SE also attaches to any Mac(R) running Apple(R) OS
X. Included is CharisMac Engineering's Discribe(TM) V5.0 duplication
software along with design templates for Adobe(R) Illustrator(R) and
Photoshop(R).
"Disc Publisher SE provides a completely automated, high-quality
publishing solution at the industry's most affordable price," said
Mark D. Strobel, Primera Technology's Vice President of Sales and
Marketing. "With its highly-attractive styling, small footprint and
ease of use, Disc Publisher SE will further solidify Primera's Disc
Publisher-series as the world's best-selling CD/DVD duplication and
printing systems."
The Disc Publisher SE DVD/CD is priced at US$1495 MSRP. The
AutoPrinter SE, a no-drive, automated printing solution is priced at
US$995 MSRP. Both are available immediately through Primera's
resellers and distributors in more than 85 countries.

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is
the world's leading developer and manufacturer of CD/DVD duplication
and printing equipment. Primera is known for its Composer(R) line of
CD/DVD duplicators, Signature(R) line of CD/DVD printers and CD/DVD
disc publishers including the world's best-selling Disc Publisher II
and Disc Publisher Pro (Bravo II and BravoPro Disc Publisher outside
of Europe and Scandinavia).
More information about Primera, its history and products is
available on the Internet at www.primera.com or by calling
1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call
(763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com. In
Europe and Scandinavia, contact Primera EUROPE in Germany by phone at
+49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at
sales@primeraeurope.de.

Notes to Editors: Bravo and PTPublisher are trademarks and
Primera, Signature and Composer are registered trademarks of Primera
Technology, Inc. All other trademarks are the property of their
respective companies. Primera Technology EUROPE is an independent
company called DTM Werbung & EDV GmbH. DTM is under contract with
Primera to provide sales and support for Primera products under the
name Primera Technology EUROPE.