Myriad: msngr partners with ChangeCorp to empower women
Myriad Group AG (SIX Swiss Exchange: MYRN) the company creating and connecting communities across mobile, today announced that it has partnered with ChangeCorp to support the SmartWoman Project. Under the agreement, Myriad’s msngr channels will provide the platform for the SmartWoman Project, which is a mobile magazine designed to engage, build community, reach, educate and empower women across Latin America and Africa.
SmartWoman is a ground-breaking initiative with a clear mission to eliminate the barriers to education for women. SmartWoman empowers women to build important life skills by extending access to information, community, and development support across areas such as leadership, money management, parenting and entrepreneurship. Providing a platform for access and sharing, Myriad’s msngr channels will offer a dedicated community that extends the reach of the project.
ChangeCorp’s SmartWoman project is endorsed by the International Telecommunications Union and the UN Women.
Stephen Dunford, CEO of Myriad Group AG, commented: “msngr is committed to building and supporting communities and is proving that as a platform it can be used by not just brands but by anyone working to build and reach a community with content and information. With our focus on Latin America and emerging markets it is exciting to see the social, mobile and local nature of msngr both complimenting and hopefully furthering the SmartWoman empowerment project.”
Louise Guido, CEO of ChangeCorp and the developers of SmartWoman mobile platform, said: “We believe that in many emerging markets users want localised content, to connect with each other under a common platform, and both msngr and SmartWoman achieve those specific goals. Helping people connect one-on-one to share experiences, expand their knowledge and impact their lives is exactly what we do everyday with not only SmartWoman, but with all of our mobile services. msngr is the perfect partner to extend this mission.”
msngr is completely free when a user is on a partner network and is available to anyone with a data enabled mobile phone, from feature phones to the latest smart phones.
-ENDS-
About Myriad
Myriad delivers consumer applications, messaging solutions, and embedded software to leading OEMs, mobile operators, and pay TV providers worldwide. Our messaging services deliver instant messaging and social networking to tens of millions of users in Latin America, Asia and Africa. Working with some of the world’s most successful mobile phone operators, Myriad’s market leading chat application, msngr, enables consumers to connect to friends and family for free across feature phones as well as smartphones. Our Updates service, provided over USSD through our collaboration with Facebook and Twitter enables users without data plans to connect to the social networks and chat services they want to reach in a simple and affordable way. In many cases, Myriad’s services are providing users with their first experience of the Internet.
Our market proven and innovative connected home solutions are found in billions of mobile phones and tens of millions of set-top boxes and Blu-ray players.
We operate worldwide, with offices in Switzerland, UK, France, USA, Mexico, India, UAE, China, Japan. Headquartered in Zurich, Switzerland, Myriad is listed on the SIX Swiss Exchange (SIX Symbol: MYRN).
For more information please visit our website: www.myriadgroup.com. You can also follow us on twitter @MyriadGroup.