InnoCentive Appoints New Advisory Board Members; Thought Leaders to Assist Open Innovation Company's Growth Strategy

InnoCentive, Inc. is pleased to announce the creation of
an advisory board. These accomplished members bring invaluable
expertise and insight to InnoCentive's innovative and unique mission
of building a global scientific network. InnoCentive has fundamentally
changed the way leading R&D companies are conducting their global
business. With these appointments, InnoCentive will continue to define
the strategy for using networks for scientific and technical progress.
Alpheus Bingham, InnoCentive president and CEO, said, "We are
delighted to have such high quality leaders participate in shaping our
future. They will assist InnoCentive in further defining and advancing
our unique approach to open innovation."

Appointed to the new advisory board are:

-- Dr. Henry Chesbrough, executive director, Center for
Technology Strategy and Management, Haas School of Business,
University of California, Berkeley

-- Jay Gallinatti, founding executive and former senior vice
president of Overture Services, Inc., a wholly owned
subsidiary of Yahoo! Inc.

-- Chris Meyer, chief executive of Monitor Networks, a new
addition to The Monitor Group, and,

-- Dr. Gilbert Omenn, professor of internal medicine and human
genetics at the University of Michigan Medical School,
professor in the School of Public Health and president-elect
of the American Association for the Advancement of Science
(AAAS).

The advisory board will be constituted in a manner required to
ensure that InnoCentive has access to the best possible advice on its
open sourced, incentive-based global R&D business.
"InnoCentive's newly appointed advisors are thought leaders in
scientific discovery, open innovation and online search," said Stephen
McGrath, a member of the InnoCentive board of directors. "They will
provide invaluable input to InnoCentive's governing board and senior
management as we continuously refine and expand our business."
"I anticipate great excitement at the appointment of these
individuals, said Ali Hussein, chief marketing officer, vice president
of global markets. "They enrich our global brain trust and their
mentoring is invaluable."
InnoCentive has developed a solid global brand with their unique
virtual R&D network of over 100,000 scientists spanning more than 175
countries that has greatly helped companies reduce the escalating
costs required to bring products to market. InnoCentive's goal is to
further advance scientific research and collaboration in worldwide
markets.

About InnoCentive

InnoCentive is the first online forum that allows world-class
scientists and science-based companies to collaborate in a global
scientific community to achieve innovative solutions to complex
challenges. Companies including Dow AgroSciences, Eli Lilly and
Company, Procter & Gamble and others, which collectively spend
billions of dollars on R&D, post scientific problems confidentially on
the InnoCentive Web site where over 100,000 scientists and scientific
organizations in more than 175 countries can solve them. Scientists
who deliver solutions that best meet InnoCentive's challenge
requirements receive financial awards ranging up to and over $100,000.
To learn more and to register as an InnoCentive Solver, visit the
InnoCentive Web site at www.innocentive.com.