Burson-Marsteller Partners with The NewsMarket to Create Proprietary Digital Capability for Clients; Provides Turn-Key Digital Content Delivery to Media and Consumers Globally

Burson-Marsteller today announced an agreement with The
NewsMarket (www.thenewsmarket.com), the leading online platform for
news video, to create a customized, proprietary digital capability for
Burson. This partnership enables Burson to offer its clients a highly
scalable, fully integrated solution to market and deliver digital
content to journalists, new and emerging news platforms, and
direct-to-consumers globally in local languages.
This marks the first time a PR agency will offer a comprehensive,
integrated strategic counsel capability with a digital content
management and distribution platform that will enable turn-key
execution for clients.
"The rapid pace and fragmentation of a 24/7 global news
environment coupled with the migration from print to an online world
has made it imperative for companies to incorporate multimedia and
other interactive strategies to engage and grow their audience base,"
said Mark J. Penn, Burson-Marsteller's Worldwide President & CEO. "Our
partnership with The NewsMarket gives us the ability to create custom,
digital solutions for our clients to deliver fully integrated digital
media relations and direct-to-consumer message campaigns."
As the number-one destination for journalists searching for video
content used by more than 9000 online and broadcast media outlets in
144 countries, The NewsMarket agreement provides Burson-Marsteller
employees and clients unprecedented access to the largest community of
registered and profiled journalists in the world seeking multimedia
content.
"The media landscape has changed forever and this new environment
demands a new approach. We're thrilled to be working with one of the
world's leading communications consultancies to take their clients
aggressively into this new and exciting on-demand, digital world,"
said Shoba Purushothaman, The NewsMarket CEO and co-founder.

About Burson-Marsteller

Burson-Marsteller (www.burson-marsteller.com), established in
1953, is a leading global public relations and public affairs firm. It
provides clients with strategic thinking and program execution across
a full range of public relations, public affairs, advertising, and
web-related services. The firm's seamless worldwide network consists
of 54 wholly-owned offices and 46 affiliate offices, together
operating in 58 countries across six continents. Burson-Marsteller is
a part of Young & Rubicam Brands, a subsidiary of WPP Group plc
(NASDQ: WPPGY), one of the world's leading communications services
networks.

About The NewsMarket

The NewsMarket is the leading online platform for news video.
Journalists from 9,000 media outlets in 144 countries rely on
www.thenewsmarket.com to search, preview and download
broadcast-standard video for their news stories. The NewsMarket is
used by journalists at outlets such as the AP, BBC, BusinessWeek.com,
CNN, Forbes.com, Fox News, N24, Nippon TV, NYTimes.com, RAI, TVE, ZDF,
and Zee News. Organizations like adidas, AOL, the American Red Cross,
Google, GM, Intel, Lenovo, Microsoft, Motorola, the UK Ministry of
Defence, the US Department of State, UNICEF, Volvo, Vonage and Yahoo!
use The NewsMarket to host and deliver video content to support their
global communications strategies. Headquartered in New York, The
NewsMarket has operations in London, San Francisco, Munich, Singapore,
Hong Kong and Mumbai. For more information, visit
www.thenewsmarket.com.