Adamind Licenses Content Production Software to NGTS Solutions of Malaysia; The Premier Deployment of Adamind Spire(TM) Production Suite with an Application Service Provider Will Enable NGTS to Adapt Content for Pan Asian Markets

Adamind Ltd. (LSE:ADA) (Adamind or the "Company"), a
global supplier of software that enables mobile multimedia messaging,
content and converged communications services to be experienced over
any device or network, announces that it has signed a licensing deal
with NGT Solutions Sdn Bhd (NGTS) for its Spire(TM) Production Suite.
This is the first time that Adamind's technology will be deployed
by an Application Service Provider (ASP) and represents the
realization of an exciting new business model for content providers of
all sizes looking to enter this market. It enables the operator or ASP
to dictate a consistent look and feel of all content deployed over
their network regardless of the origin of the content by creating
their own template policy.
NGTS, an application service provider, will utilize Adamind's
software to enable content providers, distributors and media owners to
repurpose and adapt content for mobile distribution over partner
networks in South East Asia. The service will be commercially
available from 1 July 2006 and will serve the Pan Asian market
enabling the production, packaging and marketing of media-rich content
to mobile subscribers. In addition, a wealth of value-added features
such as content previewing, digital rights management (DRM), branding
and advertising are provided by the Spire(TM) Production Suite.
Datuk J. L. Solomon, CEO of NGTS, said: "By utilizing Adamind's
software, NGTS can confidently offer content providers and mobile
operators with an accelerated content to market process while assuring
high quality end-user experience. Furthermore, we wanted to provide
mobile operators and content providers with a solution that will offer
them a multitude of revenue generating options and the Spire(TM)
Production Suite is the natural choice."
Shailendra Jain, CEO of Adamind said, "We are excited to enter
into the realm of ASPs and support NGTS in their Managed Content
Transcoding Service. We are confident that our platform will not only
prove to be a successful model for ASPs looking to enter this market
but will also provide an ideal basis upon which to build a strong
service for the market, now and in the future."
Media adaptation plays a crucial role in the delivery of rich
media mobile content to subscribers, thereby enabling mobile phone
operators and content owners to generate higher revenues from users.
Today's mobile environment is characterized by a myriad of devices
that differ in characteristics and attributes which directly impact
the reception of media. For best end-user experience, media needs to
be transcoded - adapted and released in device specific versions. The
Adamind Spire(TM) transforms media adaptation from a manual process
into a fully automated device-centric and network aware process
enabling content providers and operators to quickly and efficiently
mobilize their content to the market. It further allows the setting of
transcoding templates per client that will be used for automated
transcoding and the validation of quality of the converted files prior
to distribution

About Adamind

Adamind (LSE: ADA) is a provider of software that enables mobile
multimedia content and converged communications services. The company
addresses the interoperability challenge that exists between different
mobile devices to receive and process media rich content. The Adamind
Spire(TM) platform provides media adaptation and enhancement software
enabling service operators to successfully deploy messaging, content
and next generation convergence services; generate new revenue
streams; and drive key new value-added-services (VAS) enablers such as
advertising, branding, DRM and anti-abuse support. With over 100
deployments in some of the world's major mobile operator networks and
content providers such as Universal Mobile Music, Adamind is
strategically poised to enable the promise of the Mobile Lifestyle
revolution. Adamind has strategic relationships with major
infrastructure vendors and system integrators including Ericsson, HP,
IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and
CBOSS. www.adamind.com