Integration Associates and Microchip Technology Announce Marketing Partnership; Companies to Co-Market Integration's Wireless Chipset With Microchip's MCUs

Integration Associates (IAI), a fabless analog & RF
semiconductor company, and Microchip Technology Inc. (NASDAQ:MCHP), a
leading provider of microcontroller and analog semiconductors, today
announced they have entered into an agreement to co-market Integration
Associates' new EZRadio(TM) wireless chipset with Microchip's line of
world-class 8- and 16-bit PIC(R) microcontrollers.
The partnership brings together award winning products from both
vendors to provide engineers with low power, low system cost and the
smallest footprint designs available in the market today. The close
collaboration also brings together joint marketing activities
including application notes, design guides, joint training seminars
and sales activities.
Steve Drehobl, vice president of the Security, Microcontroller and
Technology Development Division at Microchip, said, "Our goal is to
provide our customers with the best products and support for their
combined microcontroller and RF designs. This partnership builds on
customer successes we've had with Integration, and we're confident
that with the increased focus this partnership brings we will deliver
competitive RF solutions to our PIC microcontroller customers."
Microchip will initially demonstrate IAI's technology, working
together with their microcontrollers at the "10th Annual Microchip
MASTERs Conference" held on July 26 through 29, 2006 in Phoenix,
Arizona.
Scott Parker, VP Sales and Marketing at Integration, said, "Many
customers have already chosen the combination of Microchip and
Integration for their low power, low data rate, RF designs. These
customers have found Microchip's broad portfolio and 24/7 applications
support, combined with Integration's highly integrated EZRadio ICs, to
provide the lowest cost Bill of Materials and fastest time to market.
We are excited to bring this winning combination to a much wider
audience by partnering with Microchip in their sales and training
channels."

About Integration Associates

Integration Associates is a privately held, fabless semiconductor
company headquartered in Mountain View, CA, USA, with offices and
design centers in Budapest, Hungary, and Lisbon, Portugal. Integration
Associates designs and delivers tested wafers and packaged ICs for
Wireless, Modem/Wireline, and Power Management applications for a wide
range of systems, from notebook computers to communications networks.
For more information, visit the Integration website at
www.integration.com.

About Microchip Technology

Microchip Technology Inc. (NASDAQ:MCHP) is a leading provider of
microcontroller and analog semiconductors, providing low-risk product
development, lower total system cost and faster time to market for
thousands of diverse customer applications worldwide. Headquartered in
Chandler, Arizona, Microchip offers outstanding technical support
along with dependable delivery and quality. For more information,
visit the Microchip website at www.microchip.com.

Note: The Microchip name and logo, and PIC are registered
trademarks of Microchip Technology Inc. in the USA and other
countries. All other trademarks mentioned herein are the property of
their respective companies.