Adamind and CBOSS Win New MMS Services Contract In Azerbaijan; Adamind Will Provide Its Media Adaptation Platform to One More GSM Network Operator, Bringing Total Number of Deployments With CBOSS in Eastern Europe To Three

Adamind Ltd. (LSE:ADA) (Adamind or the "Company"), a
global supplier of software that enables mobile multimedia content and
converged communications services to be experienced over any device or
network, announces that it has been chosen by CBOSS to provide its
MediaSpire(TM) media adaptation platform to serve another GSM network
operator in Azerbaijan as part of the CBOSS mobile infrastructure
solution. This brings the total number of Adamind deployments in
partnership with CBOSS in Eastern Europe to three.
CBOSS, the largest software developer and a leader of Russian IT
for telecom, will integrate Adamind's media adaptation platform as a
central component within the operator's Multimedia Messaging Centre
(CBOSSmmsc) to extend the operator's MMS content adaptation
capabilities. This will enable the operator to seamlessly launch rich
multimedia services such as sending and receiving music clips,
ringtones, video clips, images, picture messaging, presentations and
e-mail while ensuring a high quality end user experience over any
device.
"Our continued collaboration with Adamind in deploying an
integrated solution allows us to offer a truly streamlined and
scalable messaging platform to our client in Azerbaijan," says Mr
Kirill Agevnin, Vice President of Sales at CBOSS. "It further
demonstrates our commitment to provide sophisticated media adaptation
and content enhancement technology to our clients."
Shailendra Jain, CEO of Adamind said, "This deployment, serving an
increasing number of mobile users in Azerbaijan, will transform the
end-user's experience of rich media. Our partnership with CBOSS gives
us a strong position within Eastern Europe and we are delighted to be
chosen, once again, to provide media adaptation and enhancement
solutions for the mobile multimedia services market in Azerbaijan."
Adamind addresses the interoperability challenge that exists
between different mobile devices to receive and process media rich
content. To achieve the best possible experience, content needs to be
transcoded - adapted and released in device specific versions that
comply with the requirements of each cell phone model according to its
capabilities and the network attributes.

About CBOSS

CBOSS is an international corporation with its headquarters in
Moscow, the largest Russian software developer and one of the leaders
of international IT for telecom market. Largest Russian and foreign
operators have selected the unrivalled functionality and reliability
of CBOSS solutions. The number of CBOSS installations is over 1200.
They are successfully deployed by 160 customers in 31 countries across
5 continents. For more information, visit www.cbossgroup.com.

About Adamind

Adamind (LSE:ADA) is a provider of software that enables mobile
multimedia content and converged communications services. The company
addresses the interoperability challenge that exists between different
mobile devices to receive and process media rich content. The Adamind
Spire(TM) platform provides media adaptation and enhancement software
enabling service operators to successfully deploy messaging, content
and next generation convergence services; generate new revenue
streams; and drive key new value-added-services (VAS) enablers such as
advertising, branding, DRM and anti-abuse support. With over 100
deployments in some of the world's major mobile operator networks and
content providers such as Universal Mobile Music, Adamind is
strategically poised to enable the promise of the Mobile Lifestyle
revolution. Adamind has strategic relationships with major
infrastructure vendors and system integrators including Ericsson, HP,
IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and
CBOSS. www.adamind.com