Interactive Music From Robbie Williams And New web2.0 Interactive Music Technology From YourSpins.com Harnessed By SAATCHI & SAATCHI For VISA Campaign

Robbie Williams said: "I am very excited about the
online remix campaign developed by SAATCHI & SAATCHI for VISA in
Germany. The technology from Yourspins.com is great for the fans,
giving them the chance to interact and experience the creative magic
of music in a completely new way. It is the first of its kind taking
place entirely on the web and it is great to be part of that."
The technology behind www.yourspins.com is being used by SAATCHI &
SAATCHI to launch an innovative campaign for VISA in Germany. By
visiting http://www.liebejedenremix.de/ , Robbie Williams fans in
Germany are able to remix "Sin Sin Sin" online and enter their mix
into a series of competitions for prizes awarded by VISA. The
technology, which is patented by Digimpro Ltd, allows an unprecedented
level of interactivity with music. SAATCHI & SAATCHI is the first
agency to apply the technology directly into an advertising campaign,
"love every remix" which is based upon the "love every day" strategy
of VISA.
Robbie Williams fans are also able to use YourSpins proprietary
technology to remix "Sin Sin Sin" and then create their own personal
ringtones from their unique mix of the track . The ability to
personalise ringtones in this way is a market first.
Harry Otto, project leader at SAATCHI & SAATCHI, said: "Online
activity will increasingly be at the centre of campaigns. VISA, as the
Official Payment Partner of ROBBIEWILLIAMS.com needs to appear as an
authentic partner within the target group. So we wanted to feature
something exclusive from the artist, and which is only available at
the VISA/ROBBIEWILLIAMS.com promotional Website. So we chose
YourSpins.com technology as it is designed to give our target group
something new and fun, but most importantly something that will really
hold their attention."
Wendy Schoonjans, Country Marketing, VISA Europe said: "Visa is
very excited about the campaign based around www.liebejedenremix.de,
which combines Robbie Williams' music with YourSpins.com technology to
create a new interactive music experience. As part of the VISA's Love
Every Day advertising campaign and the www.robbiewilliams.com
partnership, fans have the chance to remix their own Robbie Williams
song and win fantastic prizes!"
Rupert Evans, MD of YourSpins, said: "The whole of the YourSpins
community is about entertaining people online. The fact SAATCHI &
SAATCHI have used the technology directly in VISA's campaign
underlines the technology's value as something which can, with the
right music, grab and hold peoples attention. We are also delighted to
be able to offer Robbie Williams fans the ability to remix and
personalise their ringtones."

About YourSpins

YourSpins is owned by Digimpro, a privately-held UK Limited
company specialising in interactive music software applications. Its
technology has been developed over a number of years and is patented
in the EPU and US, with a patent pending in Japan.
A number of artists have recorded in Digimpro's format including
Moby, Roots Manuva, Glideascope, Sasha and Erasure and now Robbie
Williams.
Digimpro was the winner of the CON4 award for innovation; a
runner-up at the Popkomm 2005 IMEA awards, and accepted a Sputnik
award honouring Moby.

Website: http://www.yourspins.com