Miss World Organisation and Mauj Telecom Ink Global Deal on Mobile Content and Applications

Mauj Telecom, leading mobile VAS provider, has signed a
partnership with Miss World Organisation as a Global Mobile Partner
for The 56th Miss World 2006. The deal will see Mauj produce and
distribute a range of Miss World themed mobile content via its
partnership with 50+ operators and portals worldwide.
The Miss World mobile content will include Final and Continental
show highlights, contestant images and video profiles, ring tones,
wallpapers and much more.
Mauj is also developing an exciting virtual reality application
that will bring users closer to the experience of preparing for the
Miss World contest.
In a number of territories, Mauj will help power the Miss World
2006 global vote as the preferred SMS voting partner.
Miss World Organisation Chairman Mrs Julia Morley said: "During
the past 56 years we have worked to ensure that Miss World remains at
the cutting edge of new developments. In recent years we have gone
interactive and our phone and text vote has been a massive success. We
are delighted to be extending our stake for Miss World 2006 by sealing
this global content deal with Mauj Telecom. This will ensure that Miss
World retains its position as the world's premier annual festival to
recognise the achievements of young women. Miss World fans around the
globe will be able to get closer than ever before to the experience of
our festival."
Mauj Telecom, CEO, Arun Gupta, said: "Miss World is one of the
biggest events in the world Mauj will get this contest to the user's
mobile devices thus making the experience more personal and unclose.
Mauj is extremely honoured to work with the Miss World Organisation
and TWI/IMG to bring this event to mobile consumers worldwide."

Mauj Telecom, a part of People Group was founded in 2003 is a
leading mobile VAS company in India. Mauj Telecom's wap portal
wap.mauj.com is the leader in the mobile gaming, mobile music and Gprs
/Edge/ Wap space. Mauj's shortcode 7007 is a leading SMS portal. Intel
and Sequoia Capital have recently invested in Mauj. The company
employs 160 people in its offices in Mumbai, Delhi, Chennai, Dubai,
London, and New York.

THE MISS WORLD ORGANISATION owns and manages the annual Miss World
Finals, a competition that has grown into one of the World's biggest
and most loved events. Miss World 2006 will take place during a
four-week period in September, when more than 100 of the world's most
beautiful young women will compete for the coveted title of Miss World
2006. The Final will be held in Warsaw on 30th September.