Selligent VoIP-Enables CRM with LignUp; European CRM Provider Voice-Enables Business Processes with LignUp Communications Platform

Selligent, a leading European provider of CRM solutions,
and LignUp Corporation, a provider of converged communications
solutions, today announced a partnership to deliver
communications-enabled business process (CEBP) solutions by
integrating the LignUp Communications Platform with Selligent's
enterprise and web-based customer relationship management solutions.
The combined offerings will allow Selligent customers to enjoy
voice-enhanced CRM capabilities powered by the LignUp platform.
Selligent's CRM solutions are designed to manage all phases of
customer interaction throughout the complete lifecycle efficiently and
profitably. They integrate advanced web-based sales, marketing and
customer care functionality with a multi-channel contact center, as
well as content management, document management and analytical CRM
applications.
"By tightly integrating the communications function directly with
the applications that drive productivity and interact with customers,
organizations have a greater ability to sense business environment
change and respond efficiently and effectively to that change," said
Steve Blood, Research Vice President, Gartner, Inc.
LignUp's flexible communications application server platform
enables next generation CTI by combining standard session initiation
protocol (SIP) and XML technologies to reduce integration time cycles
and costs. This platform allows independent software vendors and
on-demand service providers such as Selligent to easily build
specialized IP telephony applications or voice-enable existing
applications and services.
"Integrating the LignUp platform with our CRM portfolio brings the
dynamic capabilities of VoIP -- voice, presence and messaging
communications -- to companies working to better develop and manage
their customer relationships," said Andrc Lejeune, CEO, Selligent.
"These IP telephony capabilities bring more value to each customer
relationship, allowing these organizations to improve their services
and grow their businesses."
"Organizations are always looking for new ways to obtain a
competitive edge in reaching out to customers," said Kevin Nethercott,
president and COO for LignUp Corporation. "Selligent is demonstrating
the value VoIP-enabled CRM solutions can provide an organization,
enhancing productivity, efficiency and effectiveness of customer sales
representatives."
LignUp-enabled Selligent solutions will be generally available by
the end of 2006 as a part of the CRM provider's next portfolio
release.

About Selligent

Selligent is an international company specializing in
high-performance sales, marketing and customer service solutions. The
success encountered by the Selligent solutions amongst their 62,500
users can be attributed to appropriate customer coaching during
implementation and to the extremely flexible configuration features of
the advanced web technology used. These two components guarantee a
quick return on investment (ROI), a high user adoption rate and a
reduced total cost of ownership (TCO). As a consequence, Selligent has
achieved a customer retention rate, which -- at 87% in 10 years -- has
been the highest in the CRM industry.

About LignUp Corporation

LignUp Corporation delivers a powerful converged IP communications
platform deployed with hosted telephony, voice mail, unified
messaging, auto attendant and other Web applications. The 100%
software, native-SIP platform is powered by LignUp Call Control XML
(CCTRL) and LignUp Media Control XML (MCTRL) and enables solution
integrators and service providers to quickly and easily create unique,
high margin VoIP applications and services. The proven LignUp
Communications Platform is deployed today in over 150 organizations
worldwide and is distributed in Japan by SkyWave and SkyWave partners
Hitachi IT, NEC-SI and Net One Systems. LignUp has been named to the
Pulver 100 list of leading private VoIP companies, and has been
recognized for innovation with the TMC Labs Innovation Award and the
EuroStart Channel Excellence Award. Headquartered in Silicon Valley,
LignUp has offices in Salt Lake City, London and Tokyo. Visit
www.LignUp.com for more information.