Avenue A |Razorfish Seminar at Cannes Advertising Festival to Focus on Digital Darwinism

Avenue A | Razorfish:

WHO

Joe Crump, vice president of strategy and planning for the East Coast region of Avenue A | Razorfish-one of the largest digital–marketing companies in the world-will launch the new Avenue A | Razorfish digital score card in Cannes.

Joe has 25 years experience as an award–winning strategic and creative leader. Current projects include Ford, the TED Conference, Condé Nast, and Balenciaga.

Joe has spoken and written extensively on customer–centered innovation, and he was chief consultant and contributor to High Tech/High Touch – Technology & Our Search for Meaning, the best–selling book by renowned futurist, John Naisbitt, the author of Megatrends.

WHAT

In his Digital Darwinism seminar, Joe asserts that marketers should stop thinking of the web as just another channel to express their offline brands. Instead, marketers should build digital brands to take advantage of the web´s unique attributes, such as its immersive and community–centric nature. To that end, Joe introduces a scorecard for marketers to measure the effectiveness of their digital brands. He applies seven criteria to identify the top five brands in the digital world. How do they stack up to Interbrand´s list? In the world of brands, what do social, immersive and adaptive mean anyway? Come find out.

WHERE/WHEN:

Cannes Lions International Advertising Festival in Cannes, France

Palais des Festivals "“ Debussy

Saturday, 21 June 2008 "“ 1 pm

HOW:

To schedule interviews, please contact:

Sally O´Dowd

Direct: +1–312–696–5068

Cell: +1–773–458–3740

Email: sally.odowd@avenuea–razorfish.com

Facebook: Avenue A | Razorfish in Cannes