´´A Deep Dive Into the Consumer´s Mind´´; NeuroFocus Presents Business Applications for the New Field of Neuromarketing

Dr. A. K. Pradeep, CEO of NeuroFocus, the world´s

leading neuromarketing research company, will be in Madrid to present

the marketing breakthroughs that the latest advances in neuroscience are

offering to advertisers, ad agencies, entertainment companies, retailers

and many other organizations. Now we can actually measure brainwave activity to learn if and when

consumers are paying attention; becoming emotionally engaged; and

remembering everything from advertising messages to product packaging

sponsorships, retail store shopping experiences, movies and TV shows "” anything that a consumer can see or hear can be evaluated for its

effectiveness in these three categories, and more derived from them. EVENT: Havas Media Summit A gathering of leading experts in the media field representing Havas

one of Europe´s largest marketing

communications companies. This event itself is exclusively for

Havas staff. Dr. Pradeep will be available for

interviews before and after this event. LOCATION: Madrid, Spain DATE: May 26, 2008 FOR INTERVIEWS: Contact: Tom Robbins NeuroFocus thomas.robbins@neurofocus.com Telephone (U.S.): 510-367-1920