Empresas y finanzas

EA to Acquire Assets of Hands?On Mobile Korea



    Electronic Arts Inc. (NASDAQ:ERTS) today announced that it had agreed to

    acquire the assets of Hands-On Mobile Korea, a leading Korean mobile

    developer and publisher, best known for its mobile role-playing game

    Heroes Lore. Upon completion of the acquisition, the former Hands-On

    Mobile Korea team will become EA Mobile Korea and will play a strategic

    role in the EA Mobileâ„¢ Asia development and

    publishing growth plans. The acquisition is subject to customary closing

    conditions and is expected to be completed by the end of this fiscal

    quarter. Hands-On Mobile Korea is a subsidiary of parent company

    Hands-On Mobileâ„¢, based in the United States. "This acquisition is a major milestone in

    growing our mobile business in Asia," said

    Barry Cottle, Senior Vice President and General Manager EA Mobile. "Hands-On

    Mobile Korea brings us a great leadership team, proven studio talent

    and outstanding carrier and OEM handset manufacturer relationships." "We are excited about joining EA Mobile and

    its mission to bring to market some of the world´s

    most innovative, cutting-edge and commercially proven mobile games and

    applications," said Gilbert Kim, CEO of

    Hands-On Mobile Korea, who will become head of EA Mobile, Korea

    Division. "Korea is one of the most

    ubiquitous entertainment markets in the world, and we look forward to

    continually pushing the edge with our partners here to enrich the mobile

    user experience across all aspects of daily life." Following completion of the acquisition, Hands-On Mobile Korea will

    continue to be managed by Gilbert Kim as head of the EA Mobile, Korea

    division. The studio will remain in Korea with growth planned for both

    the development and publishing teams, and will work within the

    management structure of the EA Mobile Asia Publishing organization. Financial terms of the acquisition were not disclosed. EA does not

    expect the acquisition to impact the company´s

    fiscal year 2009 financial guidance. About Hands-On Mobile Inc. Hands-On Mobile, Inc. is the world´s leading developer of connected

    games and applications. Established in 2001, with operations on four

    continents, Hands-On Mobile develops and distributes mobile content to

    more than 200 of the world´s leading operators in 60 countries. Hands-On

    Mobile provides operators and their customers with the world´s best

    entertainment brands and content. The company´s diverse catalogue

    includes games, applications and personalization suites from top brands

    such as Activision, Billboard, CBS, LEGO, Marvel, NBA, NBC Universal

    Paramount Pictures, and World Poker Tour. The Hands-On Mobile Developer

    Network (HDN) brings mobile development to the masses enabling

    developers to create and distribute mobile applications through Hands-On

    Mobile´s core platform and ecosystem. Hands-On Mobile is a U.S.

    corporation with headquarters in San Francisco and offices in San Diego

    California; London and Manchester, England; Krakow, Poland; Sao Paulo

    Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more

    information about Hands-On Mobile please visit www.HandsOn.com. Hands-On Mobile is a trademark of Hands-On Mobile, Inc. About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California, is

    the world´s leading interactive entertainment software company. Founded

    in 1982, the company develops, publishes, and distributes interactive

    software worldwide for video game systems, personal computers, cellular

    handsets and the Internet. Electronic Arts markets its products under

    four brand names: EA SPORTSâ„¢, EAâ„¢

    EA SPORTS Freestyleâ„¢ and POGOâ„¢.

    In fiscal 2008, EA posted GAAP net revenue of USD 3.67 billion and had

    27 titles that sold more than one million copies. EA´s homepage and

    online game site is www.ea.com. More

    information about EA´s products and full text of press releases can be

    found on the Internet at http://info.ea.com. EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered

    trademarks of Electronic Arts Inc. in the U.S. and/or other countries Safe Harbor For Forward-Looking Statements Some statements set forth in this release, including those regarding

    EA´s pending acquisition of Hands-On Mobile and the expected impact of

    the acquisition on EA´s strategic and operational plans and financial

    results, contain forward-looking statements that are subject to change.

    Statements including words such as "anticipate," "believe," "estimate"

    or "expect" and statements in the future tense are forward-looking

    statements. These forward-looking statements are subject to risks and

    uncertainties that could cause actual events or actual future results to

    differ materially from the expectations set forth in the forward-looking

    statements. Some of the factors which could cause results to differ

    materially from the expectations expressed in these forward-looking

    statements include the following: the satisfaction of customary closing

    conditions and receipt of necessary regulatory approvals; the

    possibility that the acquisition will not be consummated or that the

    consummation may be delayed; the effect of the announcement of the

    acquisition on EA´s and Hands-On Mobile´s

    strategic relationships, operating results and business generally

    including the ability to retain key employees; general economic

    conditions; and other factors described in EA´s SEC filings (including

    EA´s Annual Report on Form 10-K for the year ended March 31, 2007 and

    Quarterly report on Form 10-Q for the quarter ended December 31, 2007).

    If any of these risks or uncertainties materialize, the acquisition may

    not be consummated or may not be consummated on the anticipated terms

    the potential benefits of the acquisition may not be realized, EA´s

    operating results and financial performance could suffer, and actual

    results could differ materially from the expectations described in these

    forward-looking statements. EA assumes no obligation to update these

    forward-looking statements.