DIGITAS LAUNCHES THE THIRD ACT: Brand Content Platform Helps Clients Seize New Opportunities for theCreation and Distribution of Digital Content

Mark Beeching, global chief creative officer, Digitas (www.digitas.com)

part of Publicis Groupe, announced today that the agency has launched

The Third Act:, a brand content platform designed to help clients better

leverage new and emerging opportunities for the creation and

distribution of motion media content. The Third Act: supports clients with:

Brand content idea development

Content and distribution strategies

Management of the entire content development and distribution process

Content production and integration in all formats

The Third Act: is headquartered in New York and operates as a separate

entity under the Digitas umbrella. The Third Act: serves Digitas

clients, partners with Publicis Groupe agencies on projects and business

as appropriate, and has its own client roster. The Third Act: also

employs resources in Boston and Chicago as well as global production

partners. Additionally, Digitas and The Third Act: will present a

first-of-its-kind digital content event, the Digital Content NewFront "˜08

(www.digitalcontentnewfront.com)

in New York on June 5, to formally introduce The Third Act: and

stimulate dialogue between content creators, producers, distributors and

agencies to discuss the current industry landscape and how to navigate

this new space together. The Third Act: is led by Stephanie Sarofian, SVP and Managing Director.

Other leaders include John McCarus, VP/Group Director, Brand Content

Management. The Third Act: brings together agency, production, media and

entertainment resources and partners to offer clients one source of

brand content innovation. Said Beeching, "As traditional production and

distribution hierarchies erode, video is set to explode into exciting

new ways of reaching audiences "“ rapidly

following where music has already blazed a trail. This explosion opens

up infinite new possibilities for brands to play." Sarofian added, "We developed The Third Act:

as an arena where resources and partners collaborate to develop, create

and distribute brand content and motivating experiences for our clients

across all channels." About Digitas Digitas is a leading digital marketing agency, helping the world´s

biggest brands develop, engage and profit from building profitable

relationships with their customers. The Agency pairs media, marketing

technology, creativity, imagination and analytics to ignite emotional

bonds between people and brands. Digitas also operates an independent

healthcare marketing brand, Digitas Health, as well as Prodigious

Worldwide, the world´s only standalone, global

digital productions company. Digitas is a member of the Paris-based Publicis Groupe S.A. (Euronext

Paris : FR0000130577), the world´s fourth

largest communications group, the world´s

second largest media counsel and buying group, and is a global leader in

digital and healthcare communications. With around the world activities

spanning more than 104 countries on five continents, the Groupe employs

as many as 44,000 professionals.