Monte Carlo Automobile Celebrates 25th Anniversary with Presentation of New Car Prototype to H.S.H. Prince Albert II of Monaco

The ALA 50 is a new sports car created in honour of the 50th birthday

of His Serene Highness Prince Albert II of Monaco. A mould of the

prototype was presented to the Prince at a reception marking the 25th

anniversary of Monte Carlo Automobile.
Founded in 1983, Monte Carlo Automobile is a manufacturer of unique

hand-built sports cars. The company was founded by a group of dynamic

and committed professionals under the leadership of Fulvio Maria

Ballabio, and was responsible for the first sports car produced entirely

in Monaco. It has close ties with a number of former Formula 1 drivers

European aristocrats and diplomats, adding to its aura of exclusivity.
"Monte Carlo Automobile is a unique and highly

exclusive brand," says the company´s

founder, Fulvio Maria Balabio. "Every Monte

Carlo Automobile reflects our ongoing commitment to impeccable quality

technical excellence and a strict limited-edition policy."
To mark its 25th anniversary, Monte Carlo Automobile decided to create

an all-new, track-inspired model dedicated to Prince Albert "“ the ALA50. The prototype presented to the Prince will be displayed in

the royal automobile museum along with the other historic vehicles in

the Grimaldi family collection. A limited edition road-going version of

the ALA 50 will be manufactured for general sale, to be launched in late

2008.
The event, which also included a presentation on Monte Carlo Automobile´s

history and vision for the future, took place at the famous Yacht Club

de Monaco.
Xeon International, a European business value creation company

established in Luxembourg in 2003, will assist the management team of

Monte Carlo Automobile in the international development and

implementation of Monte Carlo Automobile brand strategy.
Yves Duponselle, CEO of Xeon International comments: "Monte

Carlo Automobile is naturally positioned in the segment of the so called "Goods

of Passion". This market niche is showing

great growth potential and the demand for limited edition products is

soaring. In that context we will be deploying the Monte Carlo Automobile

strategic plan in the coming years".
According to Giancarlo d´Elia, CFO of Xeon

International, "Monte Carlo Automobile

business model is based on a maximum production capacity of a dozen of

cars per year and a very exclusive licensing concept of the brand.

According to our most conservative estimations Monte Carlo Automobile

will aim in the next five years at a turnover of not less than ? 15 million generating extremely attractive double digit EBITDA values".