Helios Grows European Presence with Addition of Sports Marketing Veteran

Anne Kelly Joins Helios Partners
Following the recent opening of its London office, Helios Partners is

pleased to announce the appointment of Anne Kelly as Vice President

European Operations. She will be based in Geneva, Switzerland.
Kelly brings an impressive background of sports marketing experience

with high-profile sports properties and corporations. Her previous

activities include consulting with a range of sports marketing clients

as well as serving as Vice President of Client Servicing and Games

Operations for the IOC Television and Marketing Services. Her connection

with both the Olympic Games and the FIFA World Cup spans nearly two

decades and includes critical roles in both an operational and marketing

capacity.
"Anne adds an experienced dimension to our

capabilities and worldwide presence," said

Terrence Burns, President of Helios Partners. "We

are very pleased to have her as part of our team as we continue to

broaden our activities across Europe."
One of Anne´s initial assignments is

consulting on the Sochi 2014 Olympic Organizing Committee´s

marketing programs, which is a continuation of Helios´ very successful relationship with the Sochi 2014 Bid Committee. She also

will work closely with the Helios offices in London and Beijing to

further develop the company´s portfolio of

Olympic, FIFA World Cup and other global sports marketing clientele.
"I am excited to join the Helios team," said Kelly. "I´ve

known and worked with Chris Welton, Terrence Burns and Chris Renner for

many years, and I am very impressed with how quickly they have built

both the reputation and success of Helios."
One such recent Helios success includes management of all aspects of the

marketing strategy and sponsorship sales for the first ever Major League

Baseball game in China this spring. Through its consulting engagements

involving the NBA, MLB and other sports properties in China, Helios

continues to play a supporting role in bringing some of the world´s

greatest athletes to the world´s most

populous nation by building viable business models for major sports

properties.
Serving a wide range of global clients with offices in Atlanta, London

and Beijing, Helios Partners specializes in sports property and

sponsorship consulting, event marketing and activation, media strategy

development and bid city consulting.
For additional information please visit www.heliospartners.com.