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Web Video Discovery Goes Mobile: Sony Ericsson Customers To Have Access To Over 150 Million Web Videos On Their Mobile Phones


    Veveo(TM) Inc., a driving force behind the video-anywhere
    revolution and the vtap(TM) service, today launches an extraordinary
    new web video experience for Sony Ericsson mobile phone users. Through
    Sony Ericsson´s(TM) video enabled handsets and web portal, customers
    will be able to watch over 150 million web videos via vtap, a unique
    mobile web video service. vtap allows users to quickly and easily
    search, view and collect relevant and high quality web videos from
    anywhere on the Internet, including popular sites like YouTube(TM)

    DailyMotion(TM), and MySpace(TM), using their existing data services.

    The popularity of web videos has exploded in recent years but
    users have had difficulty in searching and accessing them on the move.
    vtap´s unique incremental search allows users to begin receiving
    search results instantly, the moment they type the first character.
    The results are then refined as more characters are entered, allowing
    users to quickly find what they want without entering full keywords or
    phrases from constrained keypads.

    vtap´s intuitive browsing automatically groups video results
    together logically into easy-to-browse folders. This allows users to
    choose between incremental search and browsing dynamically created
    menus to find and enjoy the most relevant video content on their
    mobile handsets.

    To ensure that users have access to the most current, timely and
    relevant web video at their fingertips, vtap maintains a comprehensive
    index of more than 150 million web videos that is continually updated.
    Once you set up a profile you can collect, organise and share video as
    you choose, whilst vtap remembers what you like to watch and saves
    your favourites.

    "Video is the future of the mobile Internet - users will soon turn
    to video for the majority of their entertainment and information
    needs, said Guru Pai, Vice President Strategy and Business
    Development, Veveo. "vtap is the "on" button that enables mobile
    consumers to stay informed and entertained, with the best video the
    web has to offer."

    vtap has been optimised for Sony Ericsson´s multimedia handsets.
    The service is available immediately for Sony Ericsson Java Platform 8
    (JP8) enabled handsets models: Z770i, K850i, W910i, K660i, W890i

    Z750i and Sony Ericsson´s JP7 models: W880i, K810i, T650i, K530i

    W580i, K770i, W660i. The service will support English, French

    Italian, German and Spanish languages.

    All trademarks are the property of their respective owners.

    About Veveo

    Headquartered in Andover, Mass., Veveo´s mission is to become a
    driving force behind the video age. The company´s flagship product

    vtap is our first significant proof of concept. vtap offers consumers
    a tap-tap easy way to browse, discover, keep and share videos from any
    source on any imaginable topic. In a video-based world, vtap is the
    consumer´s on button. Veveo is actively working with mobile operators

    mobile manufacturers, TV providers, consumer electronics manufacturers
    and content creators to deploy its vtap solutions. Veveo is backed by
    venture funding from Matrix Partners, Northbridge Venture Partners

    Norwest Venture Partners and OmniCapital Group. For more information
    about Veveo, please visit http://corporate.veveo.net. For more
    information about vtap, please visit www.vtap.com.