Rockwell Automation To Acquire Incuity Software

Rockwell Automation, Inc. (NYSE: ROK) announced today that it has
reached a definitive agreement to acquire Incuity Software, Inc., a
privately held company that is a leading supplier of Enterprise
Manufacturing Intelligence (EMI) software. Incuity´s software provides
real-time intelligence for business decision support to improve
operations and reduce production waste by providing valuable
management insight into a company´s operations. Terms of the
transaction were not disclosed.

"This acquisition is a key milestone in the continued expansion of
our FactoryTalk(TM) software suite," said Kevin Roach, vice president

Rockwell Software. "Their newest software, IncuityEMI 2.6, easily
integrates many disparate information sources from production
operations and other enterprise systems. IncuityEMI 2.6 delivers
unique insights into enterprise performance and key operational
metrics, and empowers personnel to drill down and analyze the root
causes associated with manufacturing problems. Combining Incuity´s
capabilities with the FactoryTalk(TM) integrated production management
and performance suite will create tremendous value for our customers."

Headquartered in Mission Viejo, Calif., with regional offices in
the U.S., Canada and South Africa, Incuity Software currently has more
than 45,000 seats of its products installed in more than 40 countries
in 13 languages. The Incuity Software management team and their
employees will become part of Rockwell Automation´s Architecture &
Software operating segment.

"As the demand for Enterprise Manufacturing Intelligence rapidly
grows, this acquisition supports our commitment to expand the
FactoryTalk software suite and enhance our plantwide information
strategy to meet customers´ evolving needs," said Steve Eisenbrown

senior vice president of the company´s Architecture & Software
segment. "Incuity Software products don´t just provide visibility -
they deliver enterprise-level insight by combining operations data
with ERP and other IT applications. They make it possible to find the
valuable insight hidden between disconnected information sources."

Doug Lawson, CEO, Incuity Software, said: "Getting enterprise
manufacturing information into the hands of decision-makers now is a
vital business need. IncuityEMI is the most innovative and exciting
application in the market for this purpose. This acquisition combines
our business with the resources, technology, customer base and global
delivery capabilities of Rockwell Automation and will be good for our
customers. Rockwell Automation is the perfect partner for Incuity."

"IncuityEMI gives Rockwell Automation the vital top layer in the
information chain where the roles of the ERP vendor and Industrial
Automation vendor meet, " Roach added. "This allows us to simplify the
typically heterogeneous world of systems generating information and is
a platform to build diverse solutions. Our strategy is to let
customers simplify and rationalize by providing a single source for
all their process information needs. This is a big step to meeting
that goal."

"EMI real-time visibility and performance management software is
part of the fastest-growing segment of production management software.
By collecting real-time data at the plant floor, establishing
operational context, and revealing manufacturing information to the
rest of the enterprise, it enables a higher level of performance at
the plant level and throughout the distributed manufacturing
enterprise and supply network," said Greg Gorbach, ARC Advisory Group.
"Incuity Software is a pioneer in this market space. Their team
understands the value and flexibility of enterprise visibility built
on the foundation of a strong data model - which is a key
differentiator from many other providers. This acquisition gives
Rockwell Software an excellent way to meet their customers´ business
need to leverage real-time manufacturing information."

IncuityEMI coexists with existing control systems and business
applications, and makes data in these systems visible and actionable
by presenting a coherent picture of a company´s manufacturing business
through familiar internet browser and Microsoft Office(R) interfaces.
IncuityEMI provides the foundation for a range of manufacturing
analytics including: real-time executive dashboards, automated
production reports, Key Performance Indicator (KPI) monitoring and
alerts, downtime analysis and reports, and process verification and
optimization. These analytics have a wide range of applications from
facility production to campus energy management.

"Rockwell Automation´s FactoryTalk software team is amassing some
very impressive capabilities," said Alison Smith, AMR Research. "The
Pavilion Technologies acquisition bolstered the company´s process
industry position by elevating Rockwell Automation´s software profile
well above the level of process control. The acquisition of Incuity
gives Rockwell Automation enterprise manufacturing intelligence
capability that rivals - even surpasses - the likes of SAP´s MII(TM)
on many measures, and potentially positions Rockwell Automation to
commoditize many of its traditional controls platform competitors by
providing a control platform agnostic intelligence layer."

Incuity Software, Inc. (a privately held company) is a leading
provider of Enterprise Manufacturing Intelligence software.
Headquartered in Mission Viejo, California the company is venture
funded by American River Ventures and Palomar Ventures.

Rockwell Automation, Inc. (NYSE: ROK), is a leading global
provider of industrial automation power, control and information
solutions that help manufacturers achieve a competitive advantage in
their businesses. The company brings together leading global brands in
industrial automation which include Allen-Bradley(R) controls and
services and Rockwell Software(R) factory management software.
Headquartered in Milwaukee, Wis., the company employs about 20,000
people serving customers in more than 80 countries.