Palladium Explodes at Basel Watch Fair: Major Brands Celebrate the Many Uses of Palladium

Jewelers across the globe are talking about the many uses for
Palladium, with industry leaders celebrating the beauty of this white

light, natural metal and its unprecedented resurgence in the midst of
disrupted precious metal supplies. The most recognized designers of
fine jewelry, watches, rings and wedding rings agree Palladium is the
Now Metal(TM). As Kathleen Breski, vice president of Trabert & Hoeffer
Jewels, stated: "I´m in the moment, I say ´let´s do it now,´ and let´s
be the first on our block to buy Palladium."

Palladium stole the show amongst 2,000 world-class exhibitors at
BaselWorld 2008, where the biggest names in jewelry, watches, rings
and wedding rings gathered April 3-10 in Basel, Switzerland. Venerable
brands such as Cartier, Ulysse Nardin, Chopard, Hublot and Parmigiani
have already embraced the many uses for Palladium in exquisitely
designed collections. Cartier sold every limited edition Pasha de
Cartier timepiece, and its successor, the Santos, sold out before
release at the Fair. Parmigiani reports they are now using Palladium
in thirty-two percent of the brand.

Legendary designers called the metal´s resurgence a historic
moment for the industry - a wave to carry fine jewelry and watches
into the 21st century. The reintroduction of a precious metal from the
empirical chart is a profound opportunity. William Goldberg president
Saul Goldberg, Vhernier vice president Emanuelle Aliotti Visdomini

and Ulysse Nardin president Rolf Schnyder are among those praising
Palladium´s precious and versatile qualities, and the possibilities it
poses for fine jewelry.

About Palladium Alliance International

Palladium Alliance International (PAI) is the world´s first
organization dedicated to establishing Palladium as a luxurious

precious, and distinctive metal. PAI provides education, marketing and
technical support and a vision for promoting Palladium fine jewelry.
Formed in 2006 with offices in the UK, US and China, PAI´s 2008-2009
campaign - designed and executed by DJS Marketing Group - will
aggressively market Palladium to consumers and the trade. Together
with PAI and DJS, a talented coalition of experts is working with
retailers and manufacturers to stimulate global interest in Palladium
jewelry, watches, rings and wedding rings.