OJSC Rosinter Restaurants Holding enters Poland with its Planet Sushi brand
Rosinter Restaurants Holding OJSC (Rosinter) (RTS:ROST) announced
that it is initiating its operations in Poland by opening in Wroclaw
its first restaurant under its proprietary brand Planet Sushi.
The restaurant is located in one of the oldest and most beautiful
market squares in Poland, in the city of Wroclaw. It has 216 square
metres total floor area and seating capacity for 80 guests. In the
near future Rosinter plans to develop also in Poland American cuisine
under the international trade mark T.G.I. Friday´s for which it has
the development right in 19 countries.
Wroclaw is one of the largest cities in Poland which attracts
investments of world´s major businesses. It has a population of
635,000 people, according to www.wroclaw.pl. Eating-out expenditure in
Poland is approximately 5% of monthly income (according to
gastronomical report prepared by BROG Media Biznesu) and average
income per month in Poland in 2007 was approximately US$ 1,000
according to the Main Statistical Office (Poland).
Lori Daytner, CEO Rosinter Restaurants Holding:
"We are excited about the prospects of our business in Poland, the
9th country, and specifically in Wroclaw, the 28th city in which we
operate. The Polish market has a growing economy and a strong
eating-out culture and we are certain that our guests will develop
loyalty to Planet Sushi, one of our core brands. The historic name of
that part of the square where the restaurant is located is Dainties
Fair and I am sure Planet Sushi will match the name."
Note for Editor:
OJSC Rosinter Restaurants Holding is the leading casual dining
restaurant company in Russia and the CIS, which as at March 31, 2008
operated 246 outlets, including 67 franchised restaurants in 26 cities
in Russia, the CIS and Central Europe, including Baltic countries. The
Company offers Italian, Japanese, American and Russian cuisine under
its proprietary brands IL Patio, Planet Sushi and 1-2-3 Cafe and its
licensed brands T.G.I. Friday´s and Sibirskaya Corona. Also, through a
Joint Venture with Whitbread PLC the company is currently developing
Costa Coffee chain in Russia. Rosinter reported consolidated revenues
of US$ 218.6 million, in accordance with audited IFRS accounts, for
the twelve months ended December 31, 2006 and in 2006 it served
approximately 12.5 million customers. Rosinter Restaurants Holding is
listed in RTS (www.rts.ru) under the stock ticker ROST.
Planet Sushi brand features a menu of sushi, sashimi and
traditional Japanese dishes. Occasionally, some menu items from other
eastern cuisines are also added on a limited basis. At Planet Sushi
brown and beige colors, minimalist decor, exposed limestone and soft
lighting contribute to a soothing, comfortable atmosphere. Service at
Planet Sushi restaurants is generally provided by female, kimono-clad
waitresses, trained to be reserved and respectful. In 2006, the
company re-styled Planet Sushi´s logo, menu, service and interior
design standards to be more sleek and modern.
Rosinter´s T.G.I. Friday´s(R) restaurants are in keeping with the
global T.G.I. Friday´s(R) brand which now combines more than 700
restaurants in more than 55 countries all over the world. Filling
appetizers, steaks and an extensive menu of high-quality, original
cocktails figure prominently on its menu; serving portions are large.
Its dark wood walls lined with sports and pop/rock memorabilia and its
70s-style bar area and lighting fixtures create a friendly
leisure-time atmosphere. Waiters and waitresses are dressed playfully
and trained to be sociable.
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