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Sa Dingding, The Breakthrough Chinese Artist, Wins Major BBC World Music Award and is Nominated for Audience Award


    Singer/songwriter Sa Dingding is helping to keep the spotlight on
    her native China in this Olympic year by winning the prestigious BBC
    Radio 3 World Music Award for Asia Pacific. This award helps establish
    Sa Dingding as the new face - and voice - of China around the world.

    As a Radio 3 World Music Award winner, Sa Dingding has been
    nominated for the Audience Award. Online voting for the Audience Award
    runs until 8 May at:
    www.bbc.co.uk/radio3/worldmusic/a4wm2008/audience_award.shtml and her
    fans are encouraged to vote for her.

    Sa Dingding is also due to appear at the Award Winners´ Concert on
    30th July at the Royal Albert Hall as part of the BBC Proms and is
    confirmed artist for the WOMAD festival

    The prestigious BBC World Music award is based on the album Alive
    which was released globally last year through Universal Music, and
    which drew worldwide critical acclaim. More information about the
    album and Sa Dingding is available at www.sadingding.co.uk

    Sa Dingding has created a powerful and sophisticated sound by
    fusing the music of Chinese folk traditions and minority religions -
    including Tibetan Buddhism - with Western dance music and electronica.
    This is overlaid with her strong, haunting voice to create a uniquely
    appealing sound.

    Sa Dingding is already well known in China, having won the title
    ´Best Dance Music Singer´ there after the release of her first album
    in 1998. With growing international recognition, her recent trip to
    the UK generated significant interest from a diverse range of media

    including Newsnight and the Independent.

    Sa Dingding´s fascination with the music of music from the South
    Asian region stems from her own background; she is half Mongolian. She
    plays traditional Chinese string, wind and percussion instruments, and
    writes in several languages including Sanskrit and one she created
    herself from the emotions evoked by music.

    This press release was created by digital agency Strange
    www.strangecorp.com.