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Phil Mickelson Expected to Debut Callaway Golf´s(R) New I-MIX(TM) Technology at Augusta


    Phil Mickelson´s quest to add a third green jacket to his wardrobe
    may begin with a groundbreaking change in equipment strategy. During
    his Tuesday morning press conference at Augusta, the Callaway Golf
    Staff Professional is expected to announce that he´ll be adding the
    Company´s new I-MIX interchangeable driver system to his arsenal of
    weapons this week at the Masters. Mickelson used the I-MIX Driver in
    practice rounds last week at the Shell Houston Open and was very
    pleased with the results. The news comes as Callaway Golf´s much
    anticipated I-MIX Technology prepares to enter the marketplace amid a
    buzz of demand.

    Callaway Golf´s new I-MIX Technology pairs interchangeable heads
    and shafts to provide professional and every day golfers the ultimate
    in driver customization and personalization. The new technology, which
    capitalizes on the U.S. Golf Association and Royal & Ancient´s rule
    change on club adjustability, allows golfers to reconfigure drivers to
    face the unique challenges and conditions of their scheduled rounds.
    I-MIX combines the features of Callaway Golf´s top-selling FT-5 and
    FT-i Driver heads with over 70 shafts, offering more than 1,600
    clubhead/shaft combinations--more than any other system in the
    industry.

    "No one´s swing is the same from day-to-day - neither are the
    weather or the course conditions," said Jeff Colton, Senior Vice
    President of Research and Development for Callaway Golf. "Our I-MIX
    technology allows players to quickly and easily customize their
    equipment, every time they play."

    Mickelson is not the first Tour Professional to utilize this new
    technology. Callaway Golf Staff Professional and World No. 3 ranked
    golfer, Ernie Els, recently used the I-MIX system at the Dubai Desert
    Classic, a European PGA event. Els customized an FT-i Driver for the
    final two rounds and was also pleased with Callaway Golf´s latest
    innovative creation.

    In addition to the clubhead and shaft options, I-MIX Technology
    includes Callaway Golf´s Opti-Fit(R) Weighting System, which lets
    golfers choose a Draw or Neutral center of gravity (CG) position to
    help counteract their most common swing flaws for longer and
    straighter drives.

    Golfers can visit www.callawaygolf.com/imix for more information,
    as well as clubhead/shaft combination tips for specific course and
    weather conditions. For online custom fitting, visit
    www.callawaygolf.com/netfits. Callaway Golf I-Mix Technology will be
    available at select golf retail outlets nationwide and at
    www.shop.callawaygolf.com. The Manufacturer´s Suggested Retail Prices
    for the FT-5 and FT-i clubheads are $435 and $500 respectively, prices
    for shafts range from $185 to $435. Photography available upon
    request.

    Callaway Golf´s I-MIX system offers a solution for most every
    condition met during the course of play:

    -- Hot: A driver clubhead with less loft and/or a stiffer shaft
    may improve launch conditions.

    -- Windy: A driver clubhead with less loft and/or a heavier shaft
    can result in a more penetrating ball flight.

    -- Cold: A driver clubhead with more loft and/or a lighter, more
    flexible shaft may improve launch conditions.

    -- Wet, Soft Fairways: A driver clubhead with more loft and/or a
    more flexible shaft can increase carry yardage.

    -- Dry, Hard Fairways: A driver clubhead with less loft and/or a
    stiffer shaft provides a flatter ball flight resulting in more
    roll.

    -- Short & Tight Course Position: A shorter and/or heavier shaft
    offers more control.

    -- Long & Open Course Position: A longer and/or lighter shaft can
    increase clubhead speed resulting in extra distance.

    About Callaway Golf

    Through an unwavering commitment to innovation, Callaway Golf
    Company (NYSE: ELY) creates products and services designed to make
    every golfer a better golfer. Callaway Golf Company manufactures and
    sells golf clubs and golf balls, and sells golf accessories, under the
    Callaway Golf(R), Odyssey(R), Top-Flite(R), and Ben Hogan(R) brands in
    more than 110 countries worldwide. For more information please visit
    www.callawaygolf.com or www.Shop.CallawayGolf.com