It´s Official: modu is the World´s Lightest Mobile Phone

The Guinness World Record(TM) for the world´s lightest mobile
phone has been awarded to modu for its tiny and sophisticated mobile
phone.

modu was awarded this prestigious honour after careful
consideration by the Guinness World Records(TM) judges, who declared
that: "The lightest mobile phone is the modu, which weighs 40.1 g
(1.41 oz)." Guinness World Records(TM) added: "modu´s dimensions are
72.1 mm (2.8 inches) x 37.6 mm (1.4 inches) x 7.8 mm (0.3 inches)."

modu launched its innovative mobile phone at the Mobile World
Congress (MWC) event, held in Barcelona, Spain in February 2008. modu
is the world´s first modular mobile phone, supported by a variety of
ecosystem partners. At the heart of the ecosystem is modu - a tiny,
sleek mobile phone that is fully functional and easy to use. modu can
be slipped into a wide variety of modu jackets - stylishly designed
phone enclosures and modu mates - modu-enabled consumer electronic
products. modu´s ecosystem offers boundless possibilities in a simple
and affordable way.

Throughout the design process of modu, the emphasis has been on
keeping the phone small, light and compact in order that modu´s
innovative approach could be realized. The result is a phone that is
not only miniature, but also superbly designed and minimalist, whilst
offering all the functions and capabilities of a normal-sized handset.

Zack Weisfeld, modu´s VP Marketing, said: "The Guinness World
Record(TM) is a great achievement for a team that has worked
tirelessly to take modu from the drawing board to producing full
working devices in less than a year. From the outset, modu´s tiny
dimensions and super light weight have been fundamental to delivering
the disruptive, modular communication concept that modu embodies.

"With modu, the mobile phone can now be added to the list of
´invisible´ items that people carry with them wherever they go, such
as a bunch of keys, their wallet and their watch."

"modu has already made a huge impact since its launch at MWC, with
mobile network operators, consumer electronics manufacturers and other
potential partners all attracted by our revolutionary approach."

NOTES TO EDITORS

About modu

www.modumobile.com

modu was established by Dov Moran and several of his colleagues
from msystems, a company he founded and sold to SanDisk in 2006 for
$1.6B. modu´s vision is to bring a fundamental change to the dynamics
of the mobile phone industry. The company is dedicated to developing
products, technologies, a wide ecosystem and business relationships
that will help realize that ambition.

modu gives users the freedom to choose a new phone as often as
they like, meeting their changing needs, preferences and style- easily
and affordably. At the heart of the modu ecosystem is modu - a tiny
and sophisticated mobile phone. modu can be slipped into a wide
variety of modu jackets - stylish phone enclosures that enable users
to create a new look or design and provide added functionality. modu
can also slip into modu mates- consumer electronic devices that are
modu-enabled - allowing users to create an entirely new communication
experience.