Novaled Opens Its First Subsidiary in Asia

Novaled, a major OLED know how and service provider reinforces its
presence in the Asian market by opening a Japan Branch office.

Effective from 10th March 2008, Novaled set up a Branch Office in
the Tokyo area. With this new opening, the company confirms its
commitment to the OLED industry in Asia. The Novaled Branch office
will contribute to further improve the service and support to existing
customers, sustain the running cooperations and partnerships, and
develop the company activities in the organic electronic field where
the doped organics technology of Novaled is expected to play a key
role.

"Novaled places service to customers as its first priority and
wants to be in close proximity to them", says Gerd Guenther, VP
Marketing & Sales of Novaled AG.

"Japan remains a major center for the OLED industry and can play
an important role in the fast emerging organic electronics markets",
adds Yoichi Kadota, Novaled Country Manager Japan. "We have the proper
technology to support these industry moves".

The Novaled Japan Branch office is accommodating a technology
support service, aimed at providing first and fast reacting technical
help to its Asian customers. Philipp Wellmann, Novaled Asia Customer
Support Manager, is carrying out this service located in the Novaled
Japan office.

About OLEDs

OLEDs are semiconductors made of thin organic material layers of
only a few nanometers thickness. They emit light in a diffuse way to
form an area light source. In a fast growing display market OLEDs are
key part of a revolution: the dream of paper-thin, highly efficient
displays with brilliant colors and great flexibility in design is
becoming reality. OLEDs represent the future of a vast array of
completely new lighting applications. By combining color with shape,
organic LEDs will create a new way of decorating and personalizing
people´s surroundings with light. At the same time OLEDs offer the
potential to become even more efficient than energy-saving bulbs.

About Novaled

Novaled AG is a world leading company in the OLED (organic
light-emitting diode) field specialized in high efficiency long
lifetime OLED structures and an expert in synthetic and analytical
chemistry. The company offers complete solutions to the organic
electronic markets, commercializing its Novaled PIN OLED(TM)
technology along with its proprietary OLED materials.

Novaled has developed long term partnerships with major OLED
players worldwide. Based on more than 350 patents granted or pending,
Novaled has a strong IP position in OLED technology.

Main investors are Credit Agricole Private Equity, TechnoStart,
TechFund Capital Europe and CDC Innovation. For more details please
visit www.novaled.com