Empresas y finanzas

Business Wire and Taiwan´s Central News Agency Reaffirm Exclusive Distribution and Marketing Relationship



    Taiwan´s Central News Agency ("CNA") and Business Wire have
    entered into a bilateral agreement that reaffirms Business Wire´s
    exclusive access to more than 100 Taiwanese newspapers and broadcast
    outlets, as well as guaranteed postings on leading websites, and
    delivery to mobile phones.

    CNA, Taiwan´s largest and most influential information provider,
    elected to enter into a direct reciprocal agreement with Business
    Wire. Previously, the two services worked together via an
    intermediary. CNA´s distribution platform includes yahoo.com.tw and
    cnabc.com among other prominent websites, all significant mainstream
    media, and a specialized service geared to Chinese expatriates
    worldwide.

    Business Wire will continue to be the international newswire of
    choice for the 800 companies listed on the Taiwan Stock Exchange
    (TSE), based on a three-way marketing relationship involving Business
    Wire, TSE and CNA. Business Wire´s comprehensive reach to global
    consumer and capital markets is certain to appeal to Taiwan´s
    export-dependent issuers, who are keen to communicate with worldwide
    audiences.

    The marketing arrangement offers listed companies a complete,
    cost-effective, and seamless regulatory disclosure and marketing
    communications solution. CNA is a disclosure service in Taiwan, and
    Business Wire provides a proven and respected gateway for local
    companies to reach international investors and global markets.

    "Business Wire is committed to significantly expanding its
    presence in the Asia Pacific region, an area that is pivotal to the
    company´s sustained growth and business development," said Cathy Baron
    Tamraz, president and CEO. "Our CNA alliance is critical to our future
    goals, and promises to only increase in importance as the need for
    global communications continues to expand."

    "The new platform is expected to facilitate local companies´
    globalization drive and enhance their overall image and popularity in
    the world arena," said Chih Tsung Liu, president of CNA, adding that
    the CNA-TSE-Business Wire collaboration will not only help upgrade
    Taiwan´s international competitiveness but also declare its
    determination to globalize its capital market and increase the
    transparency of related information.

    About Business Wire

    Business Wire, a Berkshire Hathaway company, is utilized by
    thousands of member companies and organizations to transmit their
    full-text news releases, regulatory filings, photos and other
    multimedia content to journalists, news media, trade publications,
    institutional and individual investors, financial
    information services, regulatory authorities, Internet portals,
    information web sites, business-to-business decision-makers and
    consumers worldwide. With a news distribution network spanning 150
    countries and 45 languages, Business Wire´s multi-channel delivery
    network has access to dozens of international and national news agency
    networks throughout the Americas, Europe, Asia, the Middle East and
    Africa.

    The Business Wire news network is powered by its patented
    NX high-speed data platform and supports XML, XHTML and XBRL code to
    deliver the most sophisticated news file to enhance news release
    interactivity, customization and search engine optimization. Business
    Wire has 31 bureaus in cities including New York, San Francisco, Los
    Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels,
    Tokyo, Toronto and Sydney with reciprocal offices throughout the
    world. Business Wire was founded in 1961.

    About the Central News Agency:

    Founded in Guangzhou (Canton), southern China on April 1, 1924,
    The Central News Agency (CNA) has been in operation longer than any
    other media outlet in the country and is Taiwan´s largest national
    news agency. Headquartered in Taiwan since 1949, CNA provides about
    1,500 items of fair, fast and comprehensive local and international
    news in Chinese, English and Spanish every day to the media, helping
    to promote an open information society as well as effectively
    preserving the multifaceted and balanced media environment in Taiwan.

    CNA´s coverage spans the globe with correspondents in every city
    and county in Taiwan and in 35 cities overseas. CNA correspondents
    file an average of 1,500 news items every day, covering politics,
    economics, defense, diplomacy, military affairs, justice, and
    international and cross-Taiwan Strait affairs, making it the largest
    news provider in Taiwan.

    In addition to articles, CNA offers radio, television, in-flight
    services and mobile phone operators with news content and images from
    around the world.