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Eurosport Draws 106 Million Different TV Viewers During London 2012 and Also Hits Digital Records


    During the Olympics, Eurosport increased its average TV audience by 80% and confirmed London 2012 as the first truly digital Games by breaking records on web and mobile.

    From 28 July to 12 August, a total of 106 million different TV viewers watched the London 2012 Olympic Games on Eurosport. The best three programmes were Athletics night sessions (5, 8 and 9 Aug) which drew over 13m different viewers each.

    Eurosport´s global average audience during the Games (09:00 - 25:00 CET) was up 80% compared to its yearly audience.

    Online Eurosport.com* attracted nearly 5.6m** daily visitors during London 2012, 4.4m on the web and 1.2m on mobile, 36% higher than its yearly average daily global audience (4.1m). With 6.5m** fans on 3 August, Eurosport.com achieved its best ever digital performance, while the English and Spanish markets broke their individual historical records on the web during the Games.

    The London 2012 Olympic Games were the main driver of online traffic with 72% of the total audience accessing dedicated expert content. Athletics, Swimming and Tennis were the most followed sports on Eurosport.com.

    Eurosport developed social media with success across Twitter and in particular Facebook to enhance fans´ engagement. Over 3.5m visitors were driven to the online network by Facebook social readers throughout the 16 days of competition.

    Eurosport´s broadcast of Olympic sports continues beyond London 2012. The channel covers sporting events from 21 of the 26 official summer Olympic federations, for a total of over 2000 hours each year. Eurosport also broadcasts extensively the events of the seven wintersports Olympic federations for a yearly total of 1600 hours. In 2013 fifteen World Championships will be on air across winter and summer Olympic disciplines.

    TV sources: AGF, BARB, SKO, MMS, TNS-Gallup, Kantar, AGB NMR, Armadata - All individuals
    Digital sources: comScore / Digital Analytix
    *Eurosport.com is available in 11 languages, including 4 Yahoo! co-branded versions in Italy, Germany, Spain & the UK.
    **Some users duplicated across Web & Mobile

    ABOUT EUROSPORT GROUP

    The Eurosport Group is Europe´s leading sports entertainment group. Eurosport, the n°1 pan-European TV channel, broadcasts in 20 languages and reaches 130 million homes across 59 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2 broadcasts to 59 million households in 18 languages across 47 countries. Eurosport 2 HD was launched in August 2009. Eurosport Asia-Pacific reaches 17 countries in the region and launched an HD channel in September 2011. Eurosportnews is the sports news channel transmitted worldwide. Eurosport.com, Europe´s n°1 online sports destination, has up to 19 million unique users per month (comScore) across an international network of sports websites in 11 languages, including Yahoo! co-branded sites in Germany, Spain, Italy and the UK. The Eurosport.com free mobile applications are available in 10 languages. Eurosport Player, Eurosport´s web TV service, provides LIVE and on-demand sports to fans´ PCs in 52 countries and the Player mobile application is available in up to 18 countries. Eurosport Events is the group´s expert division in the management and promotion of international sporting events.