blinkx Expands Partnership with Global Music Brand Ministry of Sound

blinkx, the world´s largest video search engine, today announced
that it has expanded its partnership with Ministry of Sound TV
(MoSTV), the first digital content provider for dance music
entertainment. Viewers will soon have direct access to hundreds of
videos from MoSTV, ranging from music videos to interviews to events.
Under the terms of the agreement, blinkx will leverage its AdHoc
platform to place contextually relevant advertising against the
footage, and share resulting advertising revenue with Ministry of
Sound.

Founded in 1991, the Ministry of Sound has evolved as a music and
lifestyle brand that single-handedly created the clubbing movement as
we know it today. Ministry of Sound, London - the company´s club -
remains the catalyst for its many brand ventures and extensions, and
as dance music has evolved, club output has consistently been at the
forefront of the scene.

"We are thrilled to expand the terms of our partnership with
Ministry of Sound TV," said Suranga Chandratillake, founder and CEO,
blinkx. "The company is at the forefront of dance music entertainment,
and fans from around the world will soon be able to access and watch
its amazing library of footage directly at blinkx.com."

"Ministry of Sound TV has a fantastic year ahead. We are expanding
our content repertoire towards fully interactive programming and
continue to aggressively push our multi-platform syndication
strategy," said Raoul Chatterjee, director of Digital & Sales,
Ministry of Sound. "Our original partnership with blinkx has proven to
us that their unique technology makes it possible for viewers to
search and find the most accurate results on the Web, thus spreading
the vision of the Ministry of Sound brand to an even larger audience."

As the pioneer in video search technology, blinkx has built a
reputation as the smartest way to search new forms of online content
such as video. With more than 220 partners and 18 million hours of
indexed video and audio content, including favorite TV moments, news
clips, short documentaries, music videos, video blogs and more, blinkx
uses advanced speech recognition technology to deliver results that
are more accurate and reliable than standard metadata-based keyword
searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world´s most comprehensive video
search engine. Today, blinkx has indexed more than 18 million hours of
audio, video, viral and TV content, and made it fully searchable and
available on demand. blinkx´s founders set out to solve a significant
challenge - as TV and user-generated content on the Web explode,
keyword-based search technologies only scratch the surface. blinkx´s
patented search technologies listen to - and even see - the Web,
helping users enjoy a breadth and accuracy of search results not
available elsewhere. In addition, blinkx powers the video search for
many of the world´s most frequented sites. blinkx is based in San
Francisco and London. More information is available at www.blinkx.com.

About Ministry of Sound

Ministry of Sound, established 1991, is a multimedia branded
entertainment business encompassing the world´s largest independent
record company, a major live events business, a digital and mobile
business encompassing websites and download stores, a product
licensing and merchandising business, an IPTV channel, a radio
station, international venues and of course the most famous nightclub
in the world. www.ministryofsound.com