Galderma Italy Deploys Comprehensive Cegedim Relationship ManagementCloud-Based Solution Including Award-Winning* Mobile Intelligence foriPad TM and OneKey TM Database

Cegedim Relationship Management today announced that Galderma Italy has fully deployed the cloud-based, next generation Customer Relationship Management (CRM) solution, Mobile Intelligence for iPad TM for its specialty commercial team. The integrated solution also includes OneKey TM, the most comprehensive healthcare professional (HCP) database, and Xtelligence, which delivers cross-enterprise performance dashboards for invaluable commercial analysis, in order to enhance Galderma Italy´s market knowledge and the results of field force initiatives.

Optimize Sales Force Efficiency in Distinctive Markets via Mobile CRM Toolkit Integrated With the Most Accurate and Up-to-Date HCP Data

Italy features one of the most exceptional healthcare systems in the EU. Yet companies must still navigate cost containment initiatives sweeping through Europe that inhibit growth in key areas. Today´s most strategic organizations drive groundbreaking benefits from Life Sciences-specific CRM and data solutions that increase market intelligence while drastically streamlining commercial operations.

Mobile Intelligence for iPad delivered on Galderma Italy´s key solution demands of intuitive mobile functionalities, robust simplicity, game-changing ease of use and a very rapid deployment time across its specialty dermatology sales force. The solution´s workflow-driven design, consistent online/offline functionality, and real time access to over 8 million registered HCPs via OneKey, enables Galderma field users to achieve greater autonomy and cultivate more enduring stakeholder relationships throughout Italy.

"Our extensive partnership with Cegedim Relationship Management began many years ago, from which we naturally migrated to Mobile Intelligence on the cloud via laptops. And now we have expanded to MI for iPad," said Marcio Rodrigues, General Manager, Galderma Italy. "We believe that with this new tool we can improve our effectiveness in the field and provide better services to our customers. Cegedim was key to the success of this partnership by delivering an innovative and easy-to-use solution in our very tight timeframe of just three weeks."

According to the expansion, Galderma Italy will also leverage extensive services including Implementation, Help Desk and Asset Management.

"It is a great honor to expand our relationship with Galderma Italy to the cloud-based Mobile Intelligence for iPad. Now is an excellent opportunity for Galderma to expertly mobilize their commercial teams as product demand is projected to steadily increase in the near future," explained Stefan Janssens, Presdient EMEA of Cegedim Relationship Management. "Mobile Intelligence combined with OneKey empowers Galderma with a complete and accurate perspective of Italy´s current stakeholder network enabling them to further their leadership position as a global provider of dermatological solutions."

* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)

Cegedim Relationship Management is the Life Sciences industry´s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company´s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world´s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.

To learn more, please visit: www.cegedim.com/rm.
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Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,500 people in more than 80 countries and generated revenue of €927 million in 2010. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: www.cegedim.com.

Galderma, created in 1981 as a joint venture between Nestle and L´Oréal, is a fully-integrated specialty pharmaceutical company dedicated exclusively to the field of dermatology. The Company has a presence in 65 countries with over 1,000 sales representatives and is committed to improving the health of skin with an extensive line of products across the world that treat a range of dermatological conditions including: acne vulgaris, rosacea, fungal nail infections, psoriasis and steroid-responsive dermatoses, pigmentary disorders, medical solutions for skin senescence and skin cancers. With a research and development center in Sophia Antipolis, France, Galderma has one of the largest R&D facilities dedicated exclusively to dermatology.
For more information about Galderma, please visit www.galderma.com.