Entelos Signs Mars Petcare as PHYSIOLABtm Customer

Entelos, a premier provider of in silico modeling and simulation products and consulting services that help pharmaceutical and consumer product companies make better decisions in their product development process, today announced the signing of an agreement with Mars Petcare, to model optimized nutritional formulations and reduce the need for traditional nutritional studies with companion animals.

Pet ownership has grown dramatically throughout the world in the last decade, and the pet care economy has expanded along with the huge demand for high quality food and other specialty products.

"Pet nutrition is receiving increasing scientific attention. Entelos has completed numerous projects modeling other species to refine scientific trials in animals and man. It makes sense that we move into pet care and nutrition," stated Entelos CEO, Shawn O´Connor.

Pets rely on foods provided by their caretakers and rarely forage for themselves, so it is the manufacturers´ responsibility to get nutritional composition right. Mars Petcare wants to continually improve foods to keep pets healthy, fit, and longer lived. Entelos has studied pharmaceuticals, cosmetics, and food in its broad yet detailed predictive computer models. Their use can refine nutritional studies and help to build understanding of the metabolism of companion animals.

Entelos is an in silico modeling and simulation software and services company delivering predictive technologies reducing risk, time, and cost of product development for pharmaceutical, biotechnology, nutrition and consumer products customers. The Company´s PhysioLab systems biology platforms generate virtual patient populations providing highly predictive analyses to develop safer and more effective drugs, foods and consumer products. Entelos´ understanding of patient variability has significant application to the emerging field of personalized medicine. The Company is headquartered in San Mateo, California. For more information, please visit www.entelos.com.

Mars Petcare

With headquarters in Brussels, Belgium, and more than 33,000 Associates in 199 locations around the world, Mars Petcare has been in operation for more than 75 years and is one of the world´s leading pet care providers. Mars Petcare makes iconic products including PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD®, CESAR®, NUTRO®, SHEBA®, CHAPPI®, GREENIES® and CATSAN®. Mars Petcare is also home to Mars Fishcare, Mars Horsecare, Petservices and The WALTHAM® Centre for Pet Nutrition, which provides the science behind our leading pet care brands.