New Mobile Services from Clear Channel Interact Will Transform Outdoor Advertising



    Clear Channel Outdoor UK is launching a suite of ground-breaking
    mobile services which will enable clients and agencies to interact
    directly with consumers through the outdoor medium. The new services,
    branded Clear Channel Interact, will allow consumers to opt-in to find
    out more information about an advertiser, download mobile vouchers for
    special offers, access mobile websites or find the nearest store, gym,
    cinema or other desired location.

    The number of adult mobile phone owners in the UK has reached 88%,
    according to the Mobile Data Association, while Clear Channel
    Outdoor´s 70,000 outdoor advertising opportunities reach 84% of the
    population every week*. Advertisers will now be able to book outdoor
    advertising campaigns that include a call to action for consumers to
    use their mobiles and text a Clear Channel operated shortcode number
    which provides access to a world of bespoke mobile information,
    selected by the advertiser.

    These services will include: Find out more, Mobile voucher, Mobile
    website, Find my nearest, Consumer feedback, Voting service, Text
    messaging, Voice messaging, Picture messaging and Directory listings.

    The Mobile voucher service, for example, will allow an advertiser
    to send vouchers direct to a mobile handset which can be redeemed
    directly in-store or by entering a unique code online.

    The Find my nearest service can be used to drive footfall and
    facilitate the call to action of a particular campaign. Clear Channel
    Interact will be able to triangulate a consumer´s location and search
    its database for the nearest locations according to keyword. The
    matching destinations, for example retail outlets, gyms or cinemas,
    can then be sent to the user´s handset including addresses, telephone
    numbers and maps.

    All of these services will be supported by a back-end system that
    will provide tracking and data profiling facilities for advertisers,
    in accordance with the Data Protection Act, further enhancing the
    accountability of specific campaigns, and the outdoor medium as a
    whole.

    Clear Channel Outdoor UK CEO, Barry Sayer, said: "We see the
    launch of Clear Channel Interact as the perfect marriage between the
    world´s oldest and newest media. While outdoor advertising provides
    clients with penetration at the heart of relevant environments and
    communities across the country, mobile technology closes the marketing
    loop by directly linking the consumer to the advertiser, initialising
    two-way communication."

    *Source: TGI UK - July 2006 - June 2007

    About Clear Channel Outdoor UK

    Clear Channel Outdoor UK is the United Kingdom´s leading outdoor
    advertising company, providing more than 70,000 advertising
    opportunities across its four premier brands: Clear Channel
    Billboards, Clear Channel Adshel, Clear Channel Pinnacle and Taxi
    Media. Clear Channel Adshel is the UK´s leading supplier of 6-sheet
    advertising with 65% of the UK roadside 6-sheet market. Clear Channel
    Adshel offers point of sale opportunities at Sainsbury´s and
    Somerfield supermarkets and in over 80 UK shopping centres as well as
    advertising at music venues and universities. Clear Channel Adshel
    also offers sites at Birmingham International Airport. Clear Channel
    Billboards is the market leader in 96 sheet billboards and provides a
    national offering of 48 sheet billboards across the United Kingdom and
    Ireland. Clear Channel Pinnacle offers premium advertising on over 200
    special high-profile sites such as London´s Cromwell Road and M4
    Towers.

    Clear Channel Outdoor UK introduced Audience Solutions to the
    marketplace in 2000 and has since extended this concept across all its
    formats. Audience Solutions puts the consumer at the heart of all
    communications and offers a flexible, responsive and relevant solution
    for every brief through the CCO Campaign Planning team.

    About Clear Channel Outdoor

    Clear Channel Outdoor (NYSE:CCO) is the world´s largest outdoor
    advertising company with close to one million displays in 49 countries
    across 5 continents. In the United States, the company operates just
    under 200,000 advertising displays and has a presence in 49 of the top
    50 Designated Market Areas. It also operates airport, rail, taxi and
    mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI
    (international) divisions are the global market leaders in spectacular
    sign displays, including in New York´s Times Square. Clear Channel
    Adshel is the company´s international street furniture division, which
    operates over 3,500 municipal advertising contracts worldwide. Clear
    Channel Outdoor also operates digital displays and networks in most of
    its divisions. More information may be found by visiting
    www.clearchanneloutdoor.com.

    Certain statements in this release constitute "forward-looking
    statements" within the meaning of the Private Securities Litigation
    Reform Act of 1995. Such forward-looking statements involve known and
    unknown risks, uncertainties and other factors which may cause the
    actual results performance or achievements of the Company to be
    materially different from any future results, performance or
    achievements expressed or implied by such forward-looking statements.