The Procter and Gamble Company Selects O4 Corporation´s Mobile Solutions to Increase Efficiencies and Effectiveness in the Field

--www.o4corporation.com--O4 Corporation (O4), the world´s leading
provider of next-generation mobile software solutions, today announced
that The Procter and Gamble Company (P&G) (NYSE:PG), a leading
manufacturer of consumer goods, has selected its mobile technology
solutions to maximize the productivity of P&G´s retail sales force.
O4´s software, which runs on a PDA-style device, provides P&G with a
platform that allows the company´s retail representatives to
effectively plan their visits, execute their in-store audits, and
analyze their performance; and allows P&G management to electronically
distribute field activities and access results in real-time.

A key driver in the selection of O4´s software is its ability to
operate across multiple geographies, languages, and cultures. The
software readily supports multiple data formats, languages, and
scripts, including multi-byte characters and it also seamlessly
integrates with existing systems. It therefore strongly supports P&G´s
needs for a global field mobile solution. In less than six months, O4
has partnered with P&G to deploy systems in four countries across
three continents, including Poland, Portugal, Canada, and Australia,
and deployments in several additional markets in US, Western Europe,
and Latin America are now underway.

"We searched for a partner who could help us on a global basis,"
said Laurent Frampas, P&G Global GBS Retail Solutions Leader. "O4´s
software delivers the user-friendliness, flexibility, and speed of
implementation we were seeking. Already we are seeing strong user
adoption in markets around the globe."

"We are proud that O4 provides a powerful infrastructure that
helps consumer product manufacturers differentiate themselves in a
competitive marketplace," said Harris Fogel, president of O4´s North
American operation. "O4 is excited to work with P&G because it is a
company that truly understands the inherent rewards of implementing an
automated field solution that increases productivity, reduces costs,
and ultimately benefits its customers."

For more information about O4 Corporation and its solutions, visit
www.o4corporation.com.

About P&G

Three billion times a day, P&G brands touch the lives of people
around the world. The company has one of the strongest portfolios of
trusted, quality, leadership brands, including Pampers(R), Tide(R),
Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R),
Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R),
Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R),
Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The
P&G community consists of 138,000 employees working in over 80
countries worldwide. Please visit http://www.pg.com for the latest
news and in-depth information about P&G and its brands.

About O4 Corporation

Established in 1998, O4 Corporation has international offices and
partner networks in the United States, Australia, Asia Pacific,
Europe, and South America to deliver its comprehensive solutions. O4
has attracted numerous industry-leading clients including Procter &
Gamble, Johnson & Johnson, Daisy Brand, Reckitt Benkiser, Foster´s,
Bacardi Lion, Pernod Ricard Pacific, and Suntory. O4 Solutions deliver
significant return on investment through efficiency gain and cost
reductions. By addressing the needs of both management and mobile
workers, they support sound planning and decision making, increased
field force effectiveness, and excellence in retail execution. The end
result is a positive impact on revenue and profits. For more
information, visit www.o4corporation.com.

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