Room Key Announces the Addition of Preferred Hotel Group to Roomkey.com as Its First Luxury Commercial Partner
Preferred Hotel Group, a leading provider of sales and marketing support to independent hotels around the world, and Room Key, the innovative new hotel search engine owned by six of the world´s leading hotel companies, today announced that Preferred Hotel Group has joined Roomkey.com. The inclusion of Preferred Hotel Group represents the first commercial partner supplier of independent luxury hotel inventory to Room Key.
Room Key, founded by Choice Hotels International (NYSE: CHH), Hilton Worldwide, Hyatt Hotels Corporation (NYSE: H), InterContinental Hotels Group (NYSE: IHG), Marriott International, Inc. (NYSE: MAR) and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation (NYSE: WYN), or their respective affiliates, announced its launch in January of this year.
The Company´s online hotel search engine, Roomkey.com, provides travelers with a search and book experience tailored for ease of hotel shopping through an uncluttered and trustworthy site. It gives consumers confidence that they have made the right choice by providing accurate hotel information straight from the source. From searching through to booking directly with the hotel, Roomkey.com enables consumers to search, book and relax.
"Preferred is proud to be the first hotel company representing independent luxury properties to participate in Room Key," said Lindsey Ueberroth, President of Preferred Hotel Group. "Partnering with Room Key contributes to our strategy of increasing direct bookings via our proprietary branded websites. This affiliation provides significant benefits to our member hotels, including additional exposure and expanded reach."
"We are delighted to welcome Preferred Hotel Group with its 600 independent hotels as our newest commercial partner," commented John F. Davis III, Chief Executive Officer of Room Key. "The addition of Preferred Hotel Group´s distinguished collection of properties allows us to connect Room Key consumers directly with exceptional independent hotels and resorts in 70 countries around the world. The timing of this partnership is perfect as we approach the launch of our first three international Room Key sites early this spring in the UK (www.roomkey.co.uk), Canada (www.roomkey.ca) and Australia (www.roomkey.com.au). We look forward to continuing our commercial partnership momentum in the coming months."
About Preferred Hotel Group TM
With a global reach extending into 70 countries, Preferred Hotel Group represents a collection of over 600 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group´s brands include Preferred Hotels® & Resorts, Preferred Boutique TM, Summit Hotels & Resorts TM, Sterling Hotels TM, Sterling Design, and Summit TM Serviced Residences. Preferred Hotel Group offers sophisticated programs such as Preferred Residences TM luxury shared ownership resorts,
I Prefer TM global guest benefit program, and Preferred Golf collection of celebrated golf resorts, plus Preferred Family, hotels and resorts certified to provide rich experiences for travelers of all ages. For more information, visit us on the web at www.PreferredHotelGroup.com and follow I Prefer on Facebook and Twitter.
About Room Key?
Room Key is a new venture that has developed an innovative online hotel search engine, Roomkey.com, which provides the simplicity, transparency and breadth of choice consumers expect from a search engine, while delivering the flexibility, accuracy and assurance consumers expect from the hospitality industry. Room Key was founded by six of the world´s leading hotel companies "´ Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International and Wyndham Hotel Group "´ and is led by a highly regarded management team.