Vodafone UK Sat Nav Powered by Telmap Available for Consumers

Vodafone UK and Telmap, the world leader in advanced mobile
mapping and navigation solutions, are today introducing Vodafone Sat
Nav- an operator branded mobile navigation solution available for the
UK consumer market.

The launch of Vodafone Sat Nav for consumers, powered by Telmap,
is the first operator-branded mobile navigation service aimed at
consumers in the UK. The solution has already been successfully
launched into the enterprise market, where it is available on a number
of devices.

Vodafone Sat Nav provides users with a complete mobile navigation
experience, including both in-car and pedestrian navigation. Featuring
3D maps that enhance the navigation experience, up-to-date maps and
directions it also gives the customer instant access to live traffic
alerts and millions of points-of-interest such as hotels, restaurants,
shopping and attractions.

"Following the success of Vodafone Sat Nav with our business
customers, we know that consumers too want Sat Nav on their mobile
phones," says Ian Shepherd, consumer business director, of Vodafone
UK. "By partnering with Telmap, Vodafone UK customers can now benefit
from advanced Satellite Navigation on a range of handsets. We will
continue to deliver location, navigation and mapping solutions that
will appeal to all customers regardless of the type of mobile device
they use."

"This consumer launch further strengthens the partnership between
Telmap and Vodafone UK and allows us to build on the success we have
achieved with Vodafone Sat Nav in the enterprise market," says Oren
Nissim, CEO, Telmap. "As the first operator-branded mobile navigation
service for UK consumers, this launch marks a significant milestone
for both Telmap and the industry in bringing a fully featured Sat Nav
experience to the mass-market mobile phone."

Vodafone Sat Nav is available on a variety of consumer mobile
devices; launching initially on three of Vodafone UK´s GPS embedded
handsets - Nokia N95, Nokia N95 8GB and Nokia 6110 as well as the new
BlackBerry(R) Pearl(TM) 8110 smartphone. The subscription to the
service costs GBP 5 per month with the first month free. When using
the service data charges apply. Customers can purchase the service
from any Vodafone retail stores, through telesales or directly from
Vodafone live! Customers who purchase the BlackBerry Pearl 8110 will
get 12 months Sat Nav included.

The solution has already been successfully launched into the
enterprise market, where it is available on a number of devices
including the BlackBerry(R) Curve(TM) 8310, Vodafone UK´s fastest
selling BlackBerry smartphone ever, and the BlackBerry Pearl 8110.

Notes to Editors

About Vodafone UK

Vodafone UK has 17.93 million customers and is part of the world´s
leading international mobile telecommunications Group, offering a wide
range of voice and data communications. The company is committed to
providing mobile solutions that allow both consumer and business
customers to make the most of now. In addition, Vodafone connects
customers across the globe with roaming agreements worldwide. It
provides 3G roaming in 29 countries and offers great roaming value
with Vodafone Passport. For more information, please visit
www.vodafone.co.uk

About Telmap

Telmap is a world leader in Mapping and Navigation Solutions.
Since it was founded in 2000, the company has established a solid
reputation for providing its customers with innovative, value added
navigation solutions that open new business opportunities and generate
new revenue streams.

Telmap is the first company to provide a comprehensive
cross-platform solution for mobile phones. The company´s flagship
product, Telmap Navigator, enables users to find their destination
quickly and easily by means of pinpoint accurate turn-by-turn
navigation. Telmap´s unique solution which also includes a market
leading LBS platform supports Java, Symbian, BREW Windows and
BlackBerry devices, enables the mobile industry to extend the reach to
new markets and customers.

Telmap is the #1 choice of mobile mapping and navigation solution
and its technology has been chosen by leading industry players like
Vodafone, Orange FT Group, Vodacom, O2, AOL, Pelephone, Carphone
Warehouse and more.