Industry Veteran Ruud Lamers Announces Plans to Leave Warner Home Video after 25 Years



    After a career of more than 25 years with the studio, Ruud Lamers,
    Managing Director of Warner Home Video Benelux will leave the company
    on April 30, 2008. Since joining Warner Home Video Benelux upon its
    founding in 1982, Lamers has been involved in all developments within
    the filmed home entertainment market in Benelux, and under his
    leadership the company became the in-territory market leader and
    trendsetter with many new developments including Retail Sell-Through,
    the launch of DVD and digital distribution.

    "The last quarter of a century was a fascinating period to be
    working for Warner Home Video," said Lamers. "As part of an
    ever-changing market segment, working in an environment of change has
    been a major motivator for me. On top of that, I have always led an
    enthusiastic team of proactive and talented people. Now that we have
    successfully reached market leadership in the Netherlands and Belgium
    and have a fantastic management team in place, it is the right time
    for me to step back."

    Throughout his career, Lamers has been a leader in just about
    every revolution in the home entertainment industry, including the
    advent of VHS, the launch of DVD, the emergence of high definition DVD
    and the growth of digital distribution. In 1981, led by Lamers, Warner
    Home Video Benelux launched its first ever video rental system in the
    Netherlands, starting with only 25 titles.

    "Ruud is one of the most respected and talented executives in the
    industry," said Kevin Tsujihara, President, Warner Bros. Home
    Entertainment Group. "His breadth of knowledge has made him an
    integral part of Warner Home Video and the industry. We wish him only
    the best in the next chapter of his life."

    In 2006, Lamers´ leadership was instrumental with the release of
    Harry Potter and the Goblet of Fire for download-to-own on the same
    day as the DVD release in the Netherlands and the Dutch-speaking part
    of Belgium, making Warner Home Video the very first studio to deliver
    download-to-own movies (also known as electronic sell-through)
    day-and-date with their DVD sale.

    "I join the entire team at Warner Home Video in thanking Ruud for
    his many important contributions over the past 25 years and wish him
    all the best," said Ron Sanders, President, Warner Home Video. "His
    integrity and loyalty is quite irreplaceable, but I understand and
    respect his wish to shift his focus at this point in his life."

    As part of Warner Bros. Entertainment´s efforts to thwart piracy
    in Europe, Lamers joined industry efforts to boost public awareness.
    Serving as chairman of the Dutch anti-piracy committee Filmwereld,
    Lamers reinforced the need for dissuasive measures to be backed up by
    the industry. He also promoted the collaboration of all parties
    involved in exploiting filmed entertainment material, including
    broadcasters, ISPs, telecom companies and cable operators.

    "Ruud is a very experienced and dynamic leader and he was
    responsible for the implementation of a number of innovative and
    groundbreaking initiatives, including most recently, the first
    Electronic Sell-Through licensing agreement for any major film studio,
    day-and-date VOD release strategies, and a unified anti-piracy
    initiative," said Philippe Cardon, President, International, Warner
    Home Video. "His presence in the workplace and the industry will
    certainly be missed."

    In addition to his groundbreaking work on anti-piracy initiatives,
    Lamers has been a prominent industry representative on a number of
    other projects, including Responsible Entrepreneurship, NICAM and he
    was the chairman of the industry body NVPI Video for 10 years.

    Lamers joined WEA Records (Warner Music, Elektra Asylum and
    Atlantic Records) in 1980 before becoming managing director for Warner
    Home Video Benelux in 1982.

    About Warner Home Video

    With operations in 90 international territories, Warner Home Video
    commands the largest distribution infrastructure in the global video
    marketplace. Warner Home Video´s film library is the largest of any
    studio, offering top quality new and vintage titles from the
    repertoires of Warner Bros. Pictures, Turner Entertainment, Castle
    Rock Entertainment, HBO Home Video, and New Line Home Entertainment.