Amazon.com Launches Amazon Currency Converter: Now International Customers Can Shop and Purchase in Local Currency

Amazon.com (NASDAQ:AMZN) has launched a new feature on its website
at www.amazon.com, allowing international customers to pay for their
purchases in the currency of their payment card, instead of U.S.
dollars. Amazon Currency Converter allows international customers to
purchase eligible items from the www.amazon.com website with greater
ease and certainty.

"Since the launch of Amazon in 1995, we´ve served tens of millions
of customers all around the world," said Jeff Wilke, Amazon.com´s
senior vice president for North American retail. "With the
introduction of Amazon Currency Converter, we´re making it
significantly easier for our customers - regardless of where they live
-- to purchase from Amazon.com."

Prior to this feature´s launch, international customers often
didn´t know the amount of their final purchase price until they
received their payment card statement. Now customers will know the
exact amount of their purchase, including relevant shipping charges,
prior to completing their purchase.

The Amazon Currency Converter currently supports payment cards
denominated in 11 currencies -- which include the Australian dollar,
Danish krone, euro, Hong Kong dollar, Japanese yen, New Zealand
dollar, Norwegian krone, pound sterling, South African rand, Swedish
krona, and Swiss franc -- and the company expects to add more
currencies over time. Amazon.com currently ships to more than 200
countries worldwide.

About Amazon.com

Amazon.com, Inc., (NASDAQ:AMZN), a Fortune 500 company based in
Seattle, opened on the World Wide Web in July 1995 and today offers
Earth´s Biggest Selection. Amazon.com, Inc. seeks to be Earth´s most
customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavors to offer its
customers the lowest possible prices. Amazon.com and other sellers
offer millions of unique new, refurbished and used items in categories
such as books, movies, music & games, digital downloads, electronics &
computers, home & garden, toys, kids & baby, grocery, apparel, shoes &
jewelry, health & beauty, sports & outdoors, and tools, auto &
industrial.

Amazon Web Services provides Amazon´s developer customers with
access to in-the-cloud infrastructure services based on Amazon´s own
back-end technology platform, which developers can use to enable
virtually any type of business. Examples of the services offered by
Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2),
Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon
Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service
(Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including
www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp,
www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at
www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context
indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. Actual results may differ
significantly from management´s expectations. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to competition, management of growth, new products,
services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and
claims, fulfillment center optimization, seasonality, commercial
agreements, acquisitions and strategic transactions, foreign exchange
rates, system interruption, significant amount of indebtedness,
inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect
Amazon.com´s financial results is included in Amazon.com´s filings
with the Securities and Exchange Commission, including its Annual
Report on Form 10-K for the year ended December 31, 2007, and
subsequent filings.