Take action on the ePrivacy Directive with Evidon
Following the well-attended inaugural Evidon Empower Europe event in December, Evidon, the world´s largest dedicated provider of privacy and compliance solutions for digital media, is to host a webinar on 31 January for businesses looking to take the next step towards compliance with the EU ePrivacy Directive.
Taking lessons learned from Evidon Empower Europe, the webinar will provide a concise update covering the latest advice from the UK´s Information Commissioners Office (ICO), the Internet Advertising Bureau UK, the Article 29 Working Party, and businesses themselves that are working proactively to ensure compliance with the ePrivacy Directive by the 25 May deadline.
With that deadline for compliance looming, this is an excellent opportunity to interact with key players in the debate including Gary Davis, Ireland´s Deputy Data Protection Commissioner, Akamai´s Khan Smith, legal expert Eduardo Ustaran and Evidon CEO Scott Meyer, and hear the insider´s view of the ePrivacy Directive.
"Transparency, control and education were the three takeaway watchwords from the Interactive Advertising Bureau at Evidon Empower Europe," said Scott Meyer, Founder and CEO of Evidon. "But how are you supposed to execute on that? The emphasis is on website owners to show initiative, but it´s all wide open to interpretation. We´re here to explain some best practices for demonstrating compliance - from conducting audits on trackers and cookies on websites, to displaying privacy notices on ads that will furnish attendees with the knowledge and confidence they´ll need to move forward. Anyone operating in the EU online ecosystem is welcome to join us."
The session takes place at 10am EST/3pm GMT, 31 January 2012 and will last one hour and 30 minutes. To register attendance please visit http://tinyurl.com/788mg7w
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ABOUT EVIDON
Evidon is the world´s first and largest dedicated provider of privacy and compliance solutions for digital media.
The company provides strategy and technology to help leading brands, agencies, publishers, and solutions providers comply easily with privacy law and self-regulatory "˜Ad Choices´ programs across Europe and North America. Evidon serves Ad Choices notice on billions of impressions on behalf of these businesses - in the U.S. and in local languages across Europe - giving consumers transparency into and control over how their information is used online. With insights fuelled by its popular Ghostery browser extension and its rich, 800+ company privacy database, Evidon also helps businesses control their audience data. By protecting themselves and empowering consumers, businesses build their brands and improve results.
For more information, please visit: www.evidon.com.