Sicap Unveils Pre-Marketing Service for Operators

Operators no longer have to stab in the dark to find out which
services will potentially be successful among their customers. Sicap
has unveiled the details of a service that gives operators a complete
picture of devices being used in their network.

Common marketing questions such as " Are enough of our customers
using devices capable of syncing with a PC for us to launch a
bluetooth service ? " are answered by the Sicap service, launched at
the Mobile World Congress in Barcelona this week as ´ Device Base
Analysis ´ and on show at the Sicap booth.

When overwhelmed by the number of service opportunities on offer
or in doubt as to the timing of a campaign, Sicap CEO Dominique Schmid
suggests operators get a "snapshot" of device usage. The Sicap service
helps them predict ROI and adopt the right strategy. "It is not about
"what" or "how much" is on offer" said Mr. Schmid, "but on "whether"
customers will actually use it. This implies gathering profile metrics
on devices so that only services relevant to the devices in-use on the
network will be offered".

Details of mobile devices according to type, model, features or
capabilities can be captured and graphically exposed for service
marketing purposes. The service works by correlating IMEI records
drawn from the HLR, or from a Device Management Center, with device
attributes recorded in the Sicap Device Base Analysis tool. The latter
relies on a comprehensive database of devices with currently more than
2500 recognised models, each tested for a total of 240 device
attributes. Hardware & software information, OMA DM capabilities and
supported bearers, software applications and pre-installed clients are
all made available to operators using the service.

A Device Base Analysis has already successfully been conducted
twice " off the record " with Sicap operator customers, once in Asia
and once in Africa. Significantly, in both these regions, operators
have less control of the devices belonging to their subscribers as
these are typically purchased outside the operator point-of-sale
context. In both cases, the results enabled a calculation of volume
for their GPRS service launch after the analysis revealed the number
of GPRS-enabled phones actually available for targeting multimedia
services.

About Sicap

Specialized in mobile technologies, Sicap enables operators to
achieve real time converged business, whether by dynamically charging
subscriber accounts or by directly updating their device and SIM
configurations. The product portfolio extends to include software
which facilitates business between mobile network operators and their
partners.

For further information about Sicap, please visit www.sicap.com