Grunenthal Portugal Implements Cegedim Relationship Management´s Award Winning* Mobile Intelligence TM for iPad TM CRM Solution

Cegedim Relationship Management today announced that Grunenthal Portugal has upgraded to Mobile Intelligence TM for iPad TM, as its centralized Customer Relationship Management (CRM) platform for their Specialty commercial teams. Grunenthal Portugal is a division of the global, family-owned biopharmaceutical leader that is committed to investing and pursuing the most advanced pain relief management therapies and employs an exceptionally patient centric approach.

Mobile Solution Designed to Navigate Challenging Healthcare Structures

Breakthrough CRM solutions are the defining force in Portugal´s two-tier healthcare structure in which a limited number of physicians must prescribe medications from cost containing formularies. As a result, companies continue to seek revolutionary solutions that drive sales force innovation and maximize efficiency by quickly adapting to an evolving healthcare structure and providing real time analysis of a commercial team´s performance.

Mobile Intelligence´s superior 360° view of customer interactions, intuitive Graphical User Interface (GUI) that drives high end user adoption, and modules for account objectives and tasks enable Grunenthal Portugal to better leverage key relationships and more effectively manage commercial teams. Further, the solution´s hierarchical architecture model transforms the company´s account strategies into attainable business goals. Mobile Intelligence´s global functionality and biopharma-specific design enables Grunenthal to improve its governance over commercial teams and enhance stakeholder targeting for sustained and long-term growth.

"Companies operate within complex healthcare structures that frequently evolve at local and regional levels. As such, it is our continued goal to provide game-changing CRM solutions and multi-platform support for the transformed Life Sciences industry," said Stefan Janssens, President, Europe, Middle East & Africa, for Cegedim Relationship Management. "Grunenthal is now able to swiftly adapt to new market changes and capitalize on growth opportunities through the unparalleled flexibility and unique functionality of Mobile Intelligence."

"We were most impressed with Mobile Intelligence´s ease of use and ability to reduce our administrative tasks in order to spend more time connecting with stakeholders. Cegedim provides local support for our field users in Portugal"”confirming their true customer centric approach," said Paulo Pinguelo, Sales Force Effectiveness and CRM Manager of Grunenthal Portugal. "We are passionate about being the global leader of research and development for pain relief therapies in order to enhance peoples´ lives, and providing HCPs with better patient outcomes. Cegedim Relationship Management has supplied our company with the critical tools to achieve our goals to improve the quality of global health."

* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)

Cegedim Relationship Management is the Life Sciences industry´s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company´s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world´s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.

To learn more, please visit: www.cegedim.com/rm.

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,500 people in more than 80 countries and generated revenue of €927 million in 2010. Cegedim SA is listed in Paris (EURONEXT: CGM).

To learn more, please visit: www.cegedim.com.