modu and Tele Atlas Join Forces to Combine Mobile Connectivity and Personal Navigation Content

modu and Tele Atlas, a leading global provider of digital maps,
dynamic content for navigation and location-based solutions, have
forged an alliance to support the development of modu-enhanced GPS
products, adding mobile voice and data capabilities to personal
navigation devices. The announcement was made at the Mobile World
Congress, taking place in Barcelona, Spain.

modu has develop the world´s first modular mobile phone, supported
by a variety of ecosystem partners. At the heart of the ecosystem is
modu - a tiny, sleek mobile phone that is fully functional and easy to
use. modu can be slipped into a wide variety of modu jackets -
stylishly designed phone enclosures and modu mates - modu-enabled
consumer electronic products. modu´s ecosystem offers boundless
possibilities in a simple and affordable way.

modu mates can function as standalone devices, so that when the
modu is inserted into the device, the modu mate gains mobile voice and
data connectivity and inherits a variety of other features, creating
an exciting new experience for the consumer.

modu mates will include consumer electronics products such as DECT
phones, digital picture frames, alarm clocks, boom boxes, photo
printers, digital cameras, personal media players, personal navigation
devices, built-In car infotainment systems and ultra-mobile PCs.

The modu concept redefines the mobile market and opens it up to
major consumer electronic players in a new and innovative way.

Jacob Shama, VP Value Added Products, modu, said: "The partnership
between modu and Tele Atlas makes perfect sense as personal navigation
content is, by its very nature, a mobile experience that will benefit
from being part of the wider modu ecosystem.

"Tele Atlas is among the first of many content providers that modu
will work with to develop modu mates and generate innovative solutions
that address consumers´ needs."

Lionel Maestri, Senior Director Regional Sales EMEA, Tele Atlas,
said: "We are very pleased to engage with modu as we appreciate fully
the innovation and capabilities they will bring to our customers,
boosting location based services and regular updates right into the
hands of personal navigation device users."

About modu

www.modumobile.com

modu was established by Dov Moran and several of his colleagues
from msystems, a company he founded and sold to SanDisk in 2006 for
$1.6B. modu´s vision is to bring a fundamental change to the dynamics
of the mobile phone industry. The company is dedicated to developing
products, technologies, a wide ecosystem and business relationships
that will help realize that ambition. modu will have its official
launch at the Mobile World Congress, being held in Barcelona, Spain in
February 2008.

modu gives users the freedom to choose a new phone as often as
they like, meeting their changing needs, preferences and style- easily
and affordably. At the heart of the modu ecosystem is modu - a tiny
and sophisticated mobile phone. modu can be slipped into a wide
variety of modu jackets - stylish phone enclosures that enable users
to create a new look or design and provide added functionality. modu
can also slip into modu mates- consumer electronic devices that are
modu-enabled - allowing users to create an entirely new communication
experience.

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that
power some of the world´s most essential navigation and location-based
services (LBS). The information is the foundation for a wide range of
personal and in-car navigation systems and mobile and Internet map
applications that help users find the people, places, products, and
services they need, wherever they are. The company also works with
business partners who trust its digital map data to deliver critical
applications for emergency, business, fleet, and infrastructure
services. Through a combination of its own products and partnerships,
Tele Atlas offers digital map coverage of more than 200 countries and
territories worldwide. The company was founded in 1984 and today has
approximately 2,500 full-time staff and contract cartographers at
offices in 24 countries and uses a sophisticated network of
professional drivers, mobile mapping vans, and more than 50,000 data
resources to deliver highly accurate and up-to-date digital maps. Tele
Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext
Amsterdam (TA). For more information, visit www.teleatlas.com.