Vodafone Signs Global Agreement with SNAPin to Deploy SelfService Software

SNAPin Software, the leader in mobile interaction management,
today announced Vodafone Group, the world´s leading international
mobile telecommunications group, has entered into an agreement to
deploy SNAPin´s SelfService software as part of a global initiative to
increase customer satisfaction, and grow customer loyalty.

Vodafone will use SNAPin´s SelfService software to provide its
customers with the ability to automatically resolve common problems
directly on their mobile phone. For instance, customers will now be
able to diagnose and repair configuration problems, make account
inquiries and solve problems directly on their handsets. Vodafone
customers will gain more control of when and how they access help,
quickly and in an intuitive way.

Paul de Laat, global director of customer value management for
Vodafone, said, "Excellent customer service is central to how we
acquire and retain loyal customers. A large part of this is giving our
customers a choice of when and how they contact us and providing them
with accurate and timely help when they need it. We have conducted
thorough trials with SNAPin and it was very clear that self help
directly on the handset improves overall customer satisfaction and
grows loyalty. It was also evident that this kind of differentiated
service could potentially stimulate additional revenue as customers
become more confident and interested to try new service offerings."

"Vodafone is recognised as a market-leading mobile operator
worldwide. The company has a strong focus on enriching its customers´
lives by maintaining a superior level of customer service," said
Robert Lewis, SNAPin president and chief executive officer. "It is a
testament to our company vision as well as our innovative software
that Vodafone has selected SNAPin."

SNAPin´s vision is to deliver market-leading mobile self-service
software to not only improve the customer care experience in the
mobile industry through operator implementation of SelfService Care,
but also to increase customer adoption of new mobile services and
features.

"Vodafone´s commitment to self-service innovation revolutionises
the way its customers discover and use information on their device,"
said Jason Choy, managing director, EMEA, SNAPin Software. "We are
very proud that our SelfService software has been so successful for
them, and we look forward to delivering a trusted, relevant and
personalized experience to Vodafone customers across the globe."

About Vodafone

Vodafone is the world´s leading international mobile
communications group with over 252 million proportionate customers as
at 31st December 2007. Vodafone currently has equity interests in 25
countries across five continents and a further 39 partner networks
worldwide. For more information, please visit www.vodafone.com.

About SNAPin Software

SNAPin Software, the leader in mobile interaction management,
allows operators to interact with their subscribers in real-time and
in the context of their current mobile behavior. The company´s
handset-based SelfService product suite enables the delivery of
interactive promotions, the resolution of most customer support
problems and allows operators to deliver a branded service experience
to their subscribers. For more information, visit www.snapin.com.